Abstract
In this paper, we investigate the human decision making process in a virtual environment. The main goal is to find influencing optical and behavioral economical factors for intuitive decisions in Virtual Reality. We therefore place test persons in a virtual corridor with six visually and technically varying doors. The experimental task is to open one of the doors without overthinking or hesitating too long. This is repeated several times while randomizing and recombining optical features in every iteration. Our data shows that most of the introduced determinants actually do have an impact in the user’s decision. We can also observe different intensities of impact depending on the factor. It appears that color is by far the most influential component, followed by the complexity of the doors opening process. In contrast, position, spotlights and color brightness show only marginal correlation with choices made by the user.
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Fröh, S., Heinzig, M., Manthey, R., Roschke, C., Thomanek, R., Ritter, M. (2020). Investigating the Influence of Optical Stimuli on Human Decision Making in Dynamic VR-Environments. In: Chen, J.Y.C., Fragomeni, G. (eds) Virtual, Augmented and Mixed Reality. Design and Interaction. HCII 2020. Lecture Notes in Computer Science(), vol 12190. Springer, Cham. https://doi.org/10.1007/978-3-030-49695-1_30
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