Abstract
This paper presents an evaluation of a virtual dressing room’s impact on the return rate of garments purchased online. First, we introduce our recent developed prototype of a virtual dressing room. Next, we present the research and test design. This work involves a comparative study of the virtual dressing room with a traditional web shop and a real physical fitting room. Results show that, although the test participants (n = 75) preferred the real physical fitting room, the virtual dressing room showed significant (p = 0.003) better performance on delivering information on the shape/fit than the traditional web shop. While the virtual dressing room did not provide significant different performance over the web shop with respect to delivering information on the fabric, color nor size (p = 0.08), helping choosing the correct size and shape/fit were qualitatively addressed as the main advantages of the virtual dressing room. Wrong size and shape/fit were also found to be the two most important reasons for returning online purchases.
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Acknowledgements
The research leading to these results has received funding from The Danish National Advanced Technology Foundation under the research project “Virtual Dressing Room”.
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Holte, M.B. (2020). The Virtual Dressing Room: A Return Rate Study. In: Chen, J.Y.C., Fragomeni, G. (eds) Virtual, Augmented and Mixed Reality. Industrial and Everyday Life Applications. HCII 2020. Lecture Notes in Computer Science(), vol 12191. Springer, Cham. https://doi.org/10.1007/978-3-030-49698-2_6
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DOI: https://doi.org/10.1007/978-3-030-49698-2_6
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