Skip to main content
SpringerLink
Log in

Investigating Culture as a Precedent Factor for Dual Social Network Site Use and Social Capital Development

  • Conference paper
  • First Online:
Cross-Cultural Design. Applications in Health, Learning, Communication, and Creativity (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12193))

Included in the following conference series:

  • 1745 Accesses

Abstract

This study investigated how culture influences East Asian users’ relation-ship development and group identification on a home-country social net-work site (SNS) and Facebook and how social capital development across sites is shaped by these factors. An online survey (N = 335) among Chinese and Korean international students in the U.S. was conducted, and structural equation modeling was used to analyze the data. The current study complements existing literature in several aspects. First, while previous studies posit that cultural values have majorly accounted for home-country-site use, our study shows cultural values also influence international people’s Facebook use. Then we show the pattern of social capital development is similar across Facebook and Renren/Cyworld for both bonding and bridging social capital. Light-weight SNS-enabled social interactions such as commenting or liking others’ posts are sufficient, in contrast to meaningful relationship engagement and group formation for both types of social capital. Last, our results suggest bonding social capital is more valued by users.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Binder, J., Howes, A., Sutcliffe, A.: The problem of conflicting social spheres: effects of network structure on experienced tension in social network sites. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 965–974 (2009)

    Google Scholar 

  • Choi, S.M., Kim, Y., Sung, Y., Sohn, D.: Bridging or bonding? A cross-cultural study of social relationships in social networking sites. Inf. Commun. Soc. 14, 107–129 (2011)

    Article  Google Scholar 

  • DiMicco, J., Millen, D.R., Geyer, W., Dugan, C., Brownholtz, B., Muller, M.: Motivations for social networking at work. In: Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work, pp. 711–720, November 2008

    Google Scholar 

  • Ellison, N., Steinfield, C., Lampe, C.: Connection strategies: social capital implications of Facebook-enabled communication practices. New Media Soc. 6, 873–892 (2011)

    Article  Google Scholar 

  • Ellison, N., Steinfield, C., Lampe, C.: The benefits of Facebook “friends:” social capital and college students’ use of online social network sites. J. Comput. Mediated Commun. 12, 1143–1168 (2007)

    Article  Google Scholar 

  • Gundykunst, W.B.: Individualistic and collectivistic perspectives on communication: an introduction. Int. J. Intercult. Relat. 22, 107–134 (1998)

    Article  Google Scholar 

  • Hofstede, G.: Culture’s Consequences: International Differences in Work-Related Values. SAGE Publications, Beverly Hills (1980)

    Google Scholar 

  • Hogg, M.A.: Social identity. In: Leary, M.R., Tangney, J.P. (eds.) Handbook of Self and Identity, pp. 462–479. Guilford, New York (2003)

    Google Scholar 

  • Hogg, M.A., Abrams, D., Otten, S., Hinkle, S.: The social identity perspective intergroup relations, self-conception, and small groups. Small Group Res. 35, 246–276 (2004)

    Article  Google Scholar 

  • Ji, Y.G., Hwangbo, H., Yi, J.S., Rau, P.P., Fang, X., Ling, C.: The influence of cultural differences on the use of social network services and the formation of social capital. Int. J. Hum. Comput. Interact. 26(11–12), 1100–1121 (2010)

    Google Scholar 

  • Kim, Y., Sohn, D., Choi, S.M.: Cultural difference in motivations for using social network sites: a comparative study of American and Korean college students. Comput. Hum. Behav. 27(1), 365–372 (2011)

    Google Scholar 

  • Kim, K.H., Yun, H.: Cying for me, Cying for us: relational dialectics in a Korean social network site. J. Comput. Mediated Commun. 13, 298–318 (2007)

    Article  Google Scholar 

  • Kline, R.B.: Principles and Practice of Structural Equation Modeling. Guilford Press, New York (2011)

    MATH  Google Scholar 

  • Lampe, C., Ellison, N., Steinfield, C.: A Face (book) in the crowd: social searching vs. social browsing. In: Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative Work, pp. 167–170, November 2006

    Google Scholar 

  • Lin, J.H., Peng, W., Kim, M., Kim, S.Y., LaRose, R.: Social networking and adjustments among international students. New Media Soc. 14(3), 421–440 (2012)

    Google Scholar 

  • McPherson, M., Smith-Lovin, L., Cook, J.M.: Birds of a feather: homophily in social networks. Annu. Rev. Sociol. 27, 415–444 (2001)

    Article  Google Scholar 

  • Putnam, R.D.: Bowling Alone: The Collapse and Revival of American Community. Simon and Schuster, New York (2000)

    Google Scholar 

  • Qiu, L., Lin, H., Leung, A.K.Y.: Cultural differences and switching of in-group sharing behavior between an American (Facebook) and a Chinese (Renren) social networking site. J. Cross Cult. Psychol. 44(1), 106–121 (2013)

    Google Scholar 

  • Recabarren, M., Nussbaum, M., Leiva, C.: Cultural divide and the Internet. Comput. Hum. Behav. 24, 2917–2926 (2008)

    Article  Google Scholar 

  • Shin, D.H.: Analysis of online social networks: a cross-national study. Online Inf. Rev. (2010)

    Google Scholar 

  • Tajfel, H.E.: Differentiation Between Social Groups: Studies in the Social Psychology of Intergroup Relations. Academic Press, London (1978)

    Google Scholar 

  • Turner, J.C.: Towards a cognitive redefinition of the social group. In: Tajfel, H. (ed.) Social Identity and Intergroup Relations, pp. 15–40. Cambridge University Press, Cambridge (1982)

    Google Scholar 

  • Triandis, H.C.: Collectivism vs. individualism: a reconceptulization of a basic concept in cross-cultural psychology. In: Bagley, C., Verma, G.K. (eds.) Personality, Cognition, and Values: Cross-Cultural Perspectives of Childhood and Adolescence, pp. 60–95. University of Calgary Press, Calgary (1986)

    Google Scholar 

  • Triandis, H.C., Bontempo, R., Villareal, M.J., Asai, M., Lucca, N.: Individualism and collectivism: Cross-cultural perspectives on self-in-group relationships. J. Pers. Soc. Psychol. 54, 323–338 (1988)

    Article  Google Scholar 

  • Vandenberg, R.J., Lance, C.E.: A review and synthesis of the measurement invariance literature: Suggestions, practices, and recommendations for organizational research. Organ. Res. Methods 3, 4–70 (2000)

    Article  Google Scholar 

  • Yuan, C.W., Fussell, S.R.: A tale of two sites: dual social network site use and its influence on social network development. Comput. Hum. Behav. 74, 83–91 (2017)

    Article  Google Scholar 

  • Yuan, C.W., Setlock, L.D., Cosley, D., Fussell, S.R.: Understanding multilingual communication. In: Proceedings of the 2013 27th Anniversary Conference on Computer Supported Cooperative Work (2013)

    Google Scholar 

  • Zhou, T.: Understanding online community user participation: a social influence perspective. Internet Res. Electron. Netw. Appl. Policy 21(1), 67–81 (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Graduate Institute of Library and Information Studies, National Taiwan Normal University, Taipei, Taiwan

    Chien Wen (Tina) Yuan

Authors
  1. Chien Wen (Tina) Yuan
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Chien Wen (Tina) Yuan .

Editor information

Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Yuan, C.W.(. (2020). Investigating Culture as a Precedent Factor for Dual Social Network Site Use and Social Capital Development. In: Rau, PL. (eds) Cross-Cultural Design. Applications in Health, Learning, Communication, and Creativity. HCII 2020. Lecture Notes in Computer Science(), vol 12193. Springer, Cham. https://doi.org/10.1007/978-3-030-49913-6_36

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-49913-6_36

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-49912-9

  • Online ISBN: 978-3-030-49913-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation