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Ageism and Media Generations in the Croatian Post-socialist Context

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Human Aspects of IT for the Aged Population. Technology and Society (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12209))

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Abstract

The paper discusses the concepts of ageism and media generations. The concept of media generations gains increased attention within media studies with the increase in rhythm of social changes driven at least partly by the development of communication and media technologies. The starting point here is that ageism is implied in the bulk of research on the generational differences in media use. Alternative approach is proposed in order to overcome ageism when analysing media use and its implications for the individuals of different age. The alternative is based on the concepts of media generations, generation units and media repertoires. Media repertories [1,2,3] here serve as an indicator of media generation units on the societal level [4]. Such an approach allows for the shared intergenerational media practices, recognizing also intragenerational diversity and the contemporary complex high choce media environment. This approach is open for the application of the multi-method research strategies. Examples of the analysis of the media generation presented here are from the article by Antonija Čuvalo and Zrinjka Peruško [5] on media generations in Croatia and Dina Vozab’s [6]. The main argument of this article is that the practice-based definition of media generation units through their media repertoire is more useful than dividing the generations by the decade of birth.

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Authors and Affiliations

  1. Faculty of Political Science, University of Zagreb, Zagreb, Croatia

    Antonija Čuvalo

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  1. Antonija Čuvalo
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Correspondence to Antonija Čuvalo .

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Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Qin Gao

  2. Chongqing University, Chongqing, China

    Jia Zhou

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Čuvalo, A. (2020). Ageism and Media Generations in the Croatian Post-socialist Context. In: Gao, Q., Zhou, J. (eds) Human Aspects of IT for the Aged Population. Technology and Society. HCII 2020. Lecture Notes in Computer Science(), vol 12209. Springer, Cham. https://doi.org/10.1007/978-3-030-50232-4_2

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  • DOI: https://doi.org/10.1007/978-3-030-50232-4_2

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