Abstract
Since their origins, social media have been used by people belonging to different generations. The paper will describe how different generations use social media and is based on a review of literature and research projects. Observing social media users from a generational point of view allows to understand the different imaginations, interpretations of the platforms that each generation has developed and which often translate into different uses and processes of mutual adaptation. Furthermore, the generational post of view allows to understand how social media are used as a stage on which different generational identities are expressed and challenged through new forms of generational narratives. Narratives that allow generations to co-built each other through mutual representations.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
- 1.
Since the distinction between generations is affected by the cultural context in which they were formed, we take up the distinction relating to Italian generations proposed by Aroldi [2] in the volume Media e generations in Italian society. The only variation is that the term Neo will not be used for the generation born between the mid-sixties and the end of the seventies, but that of Generation X. The choice of the term Neo, in fact, is linked to the particular experiences that this generation he lived with respect to the evolution of the Italian television system. Although crucial in defining generations of television users, it seemed more appropriate to adopt a broader definition in this context.
- 2.
These observations refer to the Italian context and are not applicable to the global scenario, but only to European countries where media innovations have had similar timelines. However, the following analysis can be replicable in different countries according with the different media innovation timeline.
References
Aroldi, P.: Generational belonging between media audiences and ICT users. In: Colombo, F., Fortunati, L. (eds.) Broadband Society and Generational Changes, pp. 51–67. Peter Lang, Frankfurt (2011)
Aroldi, P.: Ripensare il rapporto tra media e generazioni: concetti, indicatori, modelli. In: Colombo, F., Boccia, Artieri G., Del Grosso Destreri, L., Pasquali, F., Sorice, M. (eds.) Media e generazioni nella società italiana, pp. 33–64. FrancoAngeli, Milano (2012)
Aroldi, P.: Ricezione televisiva ed esperienze generazionali. Il caso dei boomer italiani. In: Garofalo, D., Roghi, V. (eds.) Televisione. Storia immaginario memoria, pp. 185–201. Rubbettino Editore, Soveria Mannelli (2015)
Aroldi, P., Colombo, F. (eds.): Successi culturali e pubblici generazionali. RTI, Milano (2007)
Aroldi, P., Colombo, F.: Questioning “digital global generations”. A critical approach. In: Northern Lights: Film and Media Studies Yearbook, vol. 11, pp. 175–190 (2013)
Aroldi, P., Ponte, C.: Adolescents of the 1960s and 1970s: an Italian-Portuguese comparison between two generations of audiences. Cyberpsychol. J. Psychos. Res. Cyberspace 6(2), (2012). https://cyberpsychology.eu/article/view/4268/3307
Beck, U., Beck-Gernsheim, E.: Global generations and the trap of methodological nationalism for a cosmopolitan turn in the sociology of youth and generation. Eur. Sociol. Rev. 25(1), 25–36 (2008)
Boccia Artieri, G.: Generational “we sense” in the networked space. User generated representation of the youngest generation. In: Colombo, F., Fortunati, L. (eds.) Broadband Society and Generational Changes, pp. 109–120. Peter Lang, Frankfurth (2011)
Boccia Artieri, G.: Stati di Connessione: pubblici, cittadini e consumatori nella (social) network society. Franco Angeli, Milano (2012)
Bolin, G.: Media Generations. Routledge, Abingdon (2017)
Boyd, D.: Why youth (love) social network sites; the role of networked publics in teenage social life. In: Buckingham, D. (ed.) Youth Identity and Digital Media, pp. 119–142. MIT Press, Cambridge (2008)
Boyd, D., Heer, J.: Profiles as conversation: networked identity performance on Friendster. In: Proceedings of the 39th Annual Hawaii International Conference on System Sciences HICSS 2006 (2006)
Boyd, D., Marwick, A.: Social privacy in networked publics: teens’ attitudes, practices, and strategies. In: A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society, Berkley (CA), 2 September (2011). https://ssrn.com/abstract=1925128
Bude, H.: Die Wir-Schicht der Generation. Berliner Journal für Soziologie 7, 197–204 (1997)
Corsten, M.: The time of generations. Time Soc. 8(2), 249–272 (1999)
Cosenza, V.: Osservatorio social media. https://vincos.it/osservatorio-facebook/. Accessed 15 Jan 2020
Davis, J.: Architecture of the personal interactive homepage: constructing the self through MySpace. New Media Soc. 12(7), 1103–1119 (2010)
Edmunds, J., Turner, B.S.: Generations, Culture and Society. Open University Press, Buckingham and Philadelphia (2002)
Eyerman, R., Turner, B.S.: Outline of a Theory of Generations. Eur. J. Soc. Theory 1(1), 91–106 (1998)
Gumpert, G., Cathcart, R.: Media grammars, generations, and media gaps. Crit. Stud. Mass Commun. 2(1), 23–35 (1985)
Hartmann, M.: The Web Generation: the (de)construction of users, morals and consumption. SMIT-VUB, Free University of Brussels (2003)
Hepp, A., Berg, M., Roitsch, C.: Mediatized worlds of communitization: young people as localists, centrists, multi-localists and pluralists. In: Hepp, A., Krotz, F. (eds.) Mediatized Worlds: Culture and Society in a Media Age, pp. 174–203. Palgrave Macmillan, Basingstoke (2014)
Jaeger, H.: Generations in history. Reflections on a controversial concept. Hist. Theory 24(3), 273–292 (1985)
Kortti, J.: The problem of generation and media history. In: Colombo, F., Fortunati, L. (eds.) Broadband Society and Generational Changes, pp. 69–94. Peter Lang, Frankfurt (2011)
Livingstone, S.: Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression. New Media Soc. 10(3), 393–411 (2008)
Mannheim, K.: Das Problem der Generationen. Kölner Vierteljahreshefte für Soziologie 7(2), 157–185 (1928)
Napoli, A.: Social media use and generational identity: issues and consequences on peer-to-peer and cross-generational relationships–an empirical study. Particip. J. Audience Recept. Stud. 11(2), 182–206 (2014)
Opermann, S.: Understanding changing news media use: generations and their media vocabulary. In: Northern Lights: Film & Media Studies Yearbook, vol. 11, no. 1, pp. 123–146 (2013)
Papacharissi, Z.: Affective Publics: Sentiment, Technology, and Politics. Oxford University Press, Oxford (2015)
Pasquali, F.: Ritorno al Futuro, generazioni letterarie e racconti di generazione. Media e immaginario letterario dagli anni Ottanta a oggi (e viceversa). In: Colombo, F., Boccia Artieri, G., Del Grosso Destrieri, L., Pasquali, F., Sorice, M. (eds.) Media e generazioni nella società italiana, pp. 143–162. Franco Angeli, Milano (2012)
Pasquali, F., Scifo, B., Vittadini, N.: From modems to social media and from mobiles to smartphones. The history of digital communications in Italy. In: Colombo, F. (ed.) Media and Communication in Italy: Historical and Theoretical Perspectives, pp. 241–255. Vita e Pensiero, Milano (2019)
Peeters, B.: First State of the Italian Twittosphere. Twitterfacts, 7 May (2017). http://twitterfacts.blogspot.com/2007/05/first-state-of-italian-twitosphere.html. Accessed 30 Jan 2020
Pew Research Center: Social Media Fact Sheet, 12 June (2019). https://www.pewresearch.org/internet/fact-sheet/social-media/. Accessed 30 Jan 2020
Pilcher, J.: Mannheim’s sociology of generations: an undervalued legacy. Br. J. Sociol. 45, 481–495 (1994)
Prensky, M.: Digital natives, digital immigrants part 1. Horizon 9(5), 1–6 (2001)
Rossi, L., Stefanelli, M.: I Media per raccontarsi e raccontarsela: L’indagine empirica tra vissuti e discorsi. In: Colombo, F., Boccia Artieri, G., Del Grosso Destreri, L., Pasquali, F., Sorice, M. (eds.) Media e generazioni nella società italiana, pp. 71–99. Franco Angeli, Milano (2012)
Siibak, A., Vittadini, N.: Editorial: introducing four empirical examples of the “generationing” process. Cyberpsychol. J. Psychosoc. Res. Cyberspace 6(2) (2012). https://cyberpsychology.eu/article/view/4269/3308. Accessed 30 Jan 2020
Siibak, A., Vittadini, N., Nimrod, G.: Generations as media audiences: an introduction. Participations 2, 100–107 (2014)
Tapscott, D.: Growing Up Digital: The Rise of the Net Generation. McGraw-Hill, New York (1998)
Vittadini, N.: Social media studies. I social media alla soglia della maturità. Franco Angeli, Milano (2018)
Vittadini, N., Siibak, A., Reifova, I., Bilandzic, H.: Generations and media: the social construction of generational identity and differences. In: Carpentier, N., Schrøder, K.C., Hallet, L. (eds.) Audience Transformations. Shifting Audience Positions in Late Modernity, pp. 65–81. Routledge, New York (2013)
Volkmer, I. (ed.): News in Public Memory. An International Study of Media Memories across Generations. Peter Lang, New York (2006)
We Are Social: Digital in 2097: in Italia e nel mondo (2019). https://wearesocial.com/it/blog/2019/01/digital-in-2019-in-italia-e-nel-mondo. Accessed 30 Jan 2020
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Vittadini, N. (2020). Intergenerational Social Media Use: Expectations of Adults and Elder Users. In: Gao, Q., Zhou, J. (eds) Human Aspects of IT for the Aged Population. Technology and Society. HCII 2020. Lecture Notes in Computer Science(), vol 12209. Springer, Cham. https://doi.org/10.1007/978-3-030-50232-4_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-50232-4_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-50231-7
Online ISBN: 978-3-030-50232-4
eBook Packages: Computer ScienceComputer Science (R0)