Abstract
Automotive service suppliers are keen to invent products that help to reduce particulate matter pollution substantial, but governance worldwide are not yet ready to introduce this retrofitting of helpful devices statutory. To develop a strategy how to introduce these devices to the market based on user needs is the objective of our research. The contribution of this paper is three-fold: we will provide an overview of the current options of particulate matter pollution solutions (I). This corpus is used to come to a more precise description of the specific needs and wishes of target groups (II). Finally, a representative empirical study via social media channels with German car owners will help to develop a strategy to introduce retrofit devices into the German market (III).
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Reiter, J. et al. (2020). Protect Our Health with Cleaner Cars – How to Gain Customer Acceptance for Air Pollution Decreasing Retrofit Purchase. In: Nah, FH., Siau, K. (eds) HCI in Business, Government and Organizations. HCII 2020. Lecture Notes in Computer Science(), vol 12204. Springer, Cham. https://doi.org/10.1007/978-3-030-50341-3_13
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DOI: https://doi.org/10.1007/978-3-030-50341-3_13
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