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Educational Marketing and Hackathon for Candidate Student Recruitment

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Advances in Human Factors, Business Management and Leadership (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1209))

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Abstract

At present, the world faces opportunities and challenges in diverse sceneries: economic, social, technological, among others; further the making decisions influence adverse or beneficial within the local, regional or global community; the adoption, knowledge and use of new information technologies and the backing of professionals in computer science are fundamental at organizations. The decreasing student enrollment in information and communication technology (ICT) program in higher education in Mexico is a latent concern in the near and immediate future. This study is quantitative, non-experimental, transectional, descriptive and correlational. Data was collected on middle higher education student located in the Tijuana city. These results show that student who study area of specialization of computing science, do not know the general objective and profile of computer programs in higher education institution (HEI). This research article product derived doctoral thesis, present the hackathon-edu proposal in educational marketing (EM) for student recruitment in ICT professional career.

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Authors and Affiliations

  1. Candidate for a Doctor in Business Administration, Escuela de Negocios del Pacífico, Paseo del Centenario No. 9211, Zona Urbana Rio Tijuana, 22010, Tijuana, B.C., Mexico

    Gabriela Tapia-González

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  1. Gabriela Tapia-González
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Correspondence to Gabriela Tapia-González .

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Editors and Affiliations

  1. Department of Production, University of Vaasa, Vaasa, Finland

    Jussi Ilari Kantola

  2. Institute of Maritime Operations, University College of Southeast Norway, Borre, Norway

    Salman Nazir

  3. Häme University of Applied Sciences, Hämeenlinna, Finland

    Vesa Salminen

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Tapia-González, G. (2020). Educational Marketing and Hackathon for Candidate Student Recruitment. In: Kantola, J., Nazir, S., Salminen, V. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1209. Springer, Cham. https://doi.org/10.1007/978-3-030-50791-6_55

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  • DOI: https://doi.org/10.1007/978-3-030-50791-6_55

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50790-9

  • Online ISBN: 978-3-030-50791-6

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