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Rethinking the Contemporary Art Fairs Through the Viewpoint of Assemblage Theory: A Case Study of ART021 from Shanghai

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Advances in Human Factors, Business Management and Leadership (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1209))

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Abstract

Approaching the study of the current over-supply of Contemporary Art Fairs from the viewpoint of assemblage theory is what we explored value within this paper. Base on the literature review of Actor-Network Theory (ANT) that gives us an enlightening vocabulary and framework to approach how Art021 built their business network. We connect the case from contemporary art market to analysis the specific art collaborations. The network assembled a number of galleries, collectors, art media and public attending in a certain location and time to construct various projects, campaigns, and exchange. This study set out with the aim of shaping the co-create interest among different stakeholders and describe their marketing solution during the art fair.

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Authors and Affiliations

  1. Center for Business and Management of the Arts, Claremont Graduate University, 150 E 10th St, Claremont, CA, 91711, USA

    Jia Fu

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  1. Jia Fu
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Correspondence to Jia Fu .

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Editors and Affiliations

  1. Department of Production, University of Vaasa, Vaasa, Finland

    Jussi Ilari Kantola

  2. Institute of Maritime Operations, University College of Southeast Norway, Borre, Norway

    Salman Nazir

  3. Häme University of Applied Sciences, Hämeenlinna, Finland

    Vesa Salminen

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Fu, J. (2020). Rethinking the Contemporary Art Fairs Through the Viewpoint of Assemblage Theory: A Case Study of ART021 from Shanghai. In: Kantola, J., Nazir, S., Salminen, V. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1209. Springer, Cham. https://doi.org/10.1007/978-3-030-50791-6_69

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  • DOI: https://doi.org/10.1007/978-3-030-50791-6_69

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-50790-9

  • Online ISBN: 978-3-030-50791-6

  • eBook Packages: EngineeringEngineering (R0)

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