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Style and Color Design of Technology Packaging

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Advances in Industrial Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1202))

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Abstract

There are various types of packaging designs with different design styles. However, in terms of overall packaging materials, packaging mostly used cartons, plastics, iron boxes and textiles, of which cartons is the most commonly used material. For consumers, the product’s packaging design will first be noticed in a store in the aim to attract consumers, and a good packaging design can highlight the importance of products. This study is based on two experiments color box design of the computer mouse and best visual effect of the packaging design of computer mouse. From the results of the color box design experiment, we concluded that yellow and red packages are the most commonly used, followed by black, while green is the least used. From the results of the best visual effects packaging design experiment, the visual effect on transparent window design of 60%:60% (114 mm × 90 mm) is considered to be ideally suited for the computer mouse, whereas the visual effect on transparent window packaging design of 75%:75% (127 mm × 75 mm) is considered to be very unsuitable.

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Correspondence to Chih-Chun Lai .

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Kuo, LW., Lai, CC., Hsieh, MC. (2020). Style and Color Design of Technology Packaging. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_118

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  • DOI: https://doi.org/10.1007/978-3-030-51194-4_118

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51193-7

  • Online ISBN: 978-3-030-51194-4

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