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The Influence of Video Barrage on the Emotion of Young Users

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Advances in Industrial Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1202))

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Abstract

This article will explore the impact of the barrage in entertainment videos on the emotions of young Chinese video users to explore how to improve the viewing experience of video users through the setting of the barrage. According to China’s most famous barrage website—Bilibili, and the popularity of barrage has become a unique way to record changes in the times. This article will select entertainment videos with a large number of barrage in station B, and study the impact of barrage in entertainment videos on the emotions of young Chinese video users. Research was conducted through questionnaires and personas. The results show that browsing with a barrage is more conducive to improving users ‘positive emotions than without a barrage; when barrage can be sent, participating in barrage interactions can not only reduce users’ negative emotions, but also improve users to watch videos Positive emotions.

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Authors and Affiliations

  1. School of Design, Shanghai Jiao Tong University, Shanghai, 200240, China

    Shanang He & Fumie Muroi

Authors
  1. Shanang He
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  2. Fumie Muroi
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Corresponding author

Correspondence to Shanang He .

Editor information

Editors and Affiliations

  1. Dipartimento di Architettura, Universitàdegli Studi G.d’Annunzio”, Pescara, Pescara, Italy

    Giuseppe Di Bucchianico

  2. Department of Industrial Design, University of Illinois at Urbana Champaign, Champaign, IL, USA

    Cliff Sungsoo Shin

  3. University of Notre Dame, Indiana, IN, USA

    Scott Shim

  4. System Design and Management, Keio University, Tokyo, Japan

    Shuichi Fukuda

  5. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Gianni Montagna

  6. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Cristina Carvalho

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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He, S., Muroi, F. (2020). The Influence of Video Barrage on the Emotion of Young Users. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_134

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  • DOI: https://doi.org/10.1007/978-3-030-51194-4_134

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51193-7

  • Online ISBN: 978-3-030-51194-4

  • eBook Packages: EngineeringEngineering (R0)

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