Abstract
Today, shapes of many smartphones are becoming similar to each other due to the fact that the shape has become minimal. The purpose of this research is to clarify the relationship between the identity of smartphones and their shapes. This research was conducted with the keywords of the nationality including GDP, share rate, and experience of using the smartphone. In an experiment, 185 participants of 5 different nationalities (Japan, Korea, China, Thailand, and Singapore) set the order of the 9 life-sized mock-up models (iPhone X and 8 Android smartphones) based on their similarity to the front shape of the iPhone X. As a result, the participants could distinguish the identity of the iPhone X to a certain degree from the information of only the shape. Moreover, the correct answer rate differs depending on the 3 conditions and experience of using the smartphone.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Explosive popularization of smartphones seen by numbers (quantitative expansion over 5 years). http://www.soumu.go.jp/johotsusintokei/whitepaper/ja/h29/html/nc111110.html
Survey results that the number of notch phones sold in 2018 will be about 300 million units, 19% of the whole smartphone. https://japanese.engadget.com/2018/06/28/2018-3-19/
“Notch” storms that blow on Android devices. https://iphone-mania.jp/news-205315/
Shota, O., Hideyoshi, Y., Satoshi, N., Tadamasa, H., Hiroyuki, K.: Extraction of form features contributing to the recognition of the identity and discriminability of design. In: The 62nd Annual Conference of JSSD (2015)
Michihide, W.: On design issues concerning the formation of product identity. Hiroshima Univ. Manage. Rev. 3, 137 (2003)
Park, Y., Jung, E.: A Basic study on extended brand identity model in product experience. In: International Design Trend Symposium & Forum, pp. 56–57 (2018)
Koki, C., Namgyu, K.: Exploring the relationship between shape of smartphone and identity. In: Advances in Affective and Pleasurable Design, pp. 358–368 (2019)
Major OS/model share status in 40 countries. Utilize share situation data for inbound Web promotion, March 2018. https://www.globalmarketingchannel.com/press/survey20180323
iPhone X now available in a total of 70 countries. https://www.cultofmac.com/515901/iphone-x-now-available-in-a-total-of-70-countries/
Visualized data of ASEAN-ASEAN Economic Statistics Basic Material. https://www.mofa.go.jp/mofaj/files/000127169.pdf
Acknowledgements
In this research, we would like to thank to Prof. Fu at Beijing Institute of Technology, Prof. Seo at Sangmyung University, Prof. Thongphun at Chiang Mai University, Prof. Jiehong at Nanyang Polytechnic, and Prof. Hussin at Nanyang Polytechnic. And we also would like to thank to all participants in Beijing Institute of Technology, Sangmyung University, Chiang Mai University, Nanyang Polytechnic, Hokkaido University of Education Hakodate School, and Future University Hakodate.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Chiba, K. et al. (2020). Kansei Evaluation Based on Quantifying the Identity of Smartphone Shape. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_89
Download citation
DOI: https://doi.org/10.1007/978-3-030-51194-4_89
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-51193-7
Online ISBN: 978-3-030-51194-4
eBook Packages: EngineeringEngineering (R0)