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Tool Development in Support of Story-Planning for Design Pitching

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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1218))

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Abstract

Industrial design students generally have difficulty in making good design pitching to convincing the audiences to subscribe a design concept. Despite the values of stories for design communication have been greatly proposed by literature, in students’ practices there is usually no story or no complete story in their pitching. As what often been complained by the students that making stories takes effort and time, appropriate tools are promising to help. This paper presents an exploration of such kind of tools with the aim to support story-planning for design pitching. A tool called StoryPrea is introduced and a user test of this tool is reported. The results shown the positive role of the tool and also indicated the directions for design iteration in future work.

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Acknowledgments

The authors would like to thank all the participants involved in the study.

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Authors and Affiliations

  1. Eindhoven University of Technology, Eindhoven, The Netherlands

    Qiong Peng & Jean-Bernard Martens

Authors
  1. Qiong Peng
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  2. Jean-Bernard Martens
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Corresponding author

Correspondence to Qiong Peng .

Editor information

Editors and Affiliations

  1. School of Management, University College London (UCL), London, UK

    Evangelos Markopoulos

  2. Division ISD, HKUST, Kowloon, Hong Kong

    Ravindra S. Goonetilleke

  3. School of Arts & Social Sciences, Department of Creative Arts, The Open University of Hong Kong, Ho Man Tin, Kowloon, Hong Kong

    Amic G. Ho

  4. Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

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Peng, Q., Martens, JB. (2020). Tool Development in Support of Story-Planning for Design Pitching. In: Markopoulos, E., Goonetilleke, R., Ho, A., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1218. Springer, Cham. https://doi.org/10.1007/978-3-030-51626-0_4

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  • DOI: https://doi.org/10.1007/978-3-030-51626-0_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51625-3

  • Online ISBN: 978-3-030-51626-0

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