Abstract
The research examines the factors that influence bullet screen user interaction behavior among young users. The analytic hierarchy process is used as a method for statistical analysis of user quantitative data and qualitative views. Our results show that bullet screen offers a more engaging viewing experience than traditional online video. Our results also show that bullet screen user experience can be influenced by the video atmosphere and bullet screen culture. These results are important to promote user research and product service for social video sites.
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Zhang, Z., Zhang, L., Li, Y. (2020). The Analysis of Influence Factors of User Experience in Bullet Screen. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience, Wearable and Assistive Technology. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1217. Springer, Cham. https://doi.org/10.1007/978-3-030-51828-8_36
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DOI: https://doi.org/10.1007/978-3-030-51828-8_36
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