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Research on Customer Relationship Management System Based on Cognitive Psychology Theory: Analysis and Research of the World Business Website

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Advances in Usability, User Experience, Wearable and Assistive Technology (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1217))

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Abstract

The vigorous development of information technology has had a far-reaching impact on China’s tourism industry. Due to the lack of the concept of customer relationship management, many domestic tourism professional websites are unable to meet the diverse needs of people. This study takes cognitive psychology as the starting point, based on the theory of customer relationship management, through literature learning, website empirical analysis and interface design and other methods to study the tourism website customer relationship management design strategy. An example is given to analyze the “Looking at the world” website, which adheres to the purpose of “quality first, service first”, and establishes an interaction model with customers based on cognitive psychology, so as to lay a foundation for exploring new ideas of customer relationship management.

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Author information

Authors and Affiliations

  1. Shanghai Jiao Tong University, Shanghai, China

    Catherine Huang & Tao Xi

Authors
  1. Catherine Huang
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  2. Tao Xi
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Corresponding author

Correspondence to Tao Xi .

Editor information

Editors and Affiliations

  1. Institute for Advanced Systems Engineering, University of Central Florida, Orlando, FL, USA

    Tareq Ahram

  2. Catholic University of Pernambuco, Boa Vista, Recife, Brazil

    Christianne Falcão

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Huang, C., Xi, T. (2020). Research on Customer Relationship Management System Based on Cognitive Psychology Theory: Analysis and Research of the World Business Website. In: Ahram, T., Falcão, C. (eds) Advances in Usability, User Experience, Wearable and Assistive Technology. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1217. Springer, Cham. https://doi.org/10.1007/978-3-030-51828-8_57

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  • DOI: https://doi.org/10.1007/978-3-030-51828-8_57

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51827-1

  • Online ISBN: 978-3-030-51828-8

  • eBook Packages: EngineeringEngineering (R0)

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