Abstract
Consumers’ ability to control in commodity transactions is an important factor in making purchase decisions, which is very important in the era of consumer-led marketing. This paper draws on the ability theory, cognitive theory, self-efficiency theory, etc., from a process-oriented perspective, to define the concept of customer driving ability, and according to its concept, from the three dimensions of meta-ability, basic ability and competence to propose constituent elements, and verify its rationality.
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Acknowledgements
This work was supported by 16BGL089 (National Social Science Fund “Research on user identification of repeat purchases based on light reviews and RFM dual perspective”).
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Sun, Y., Cheng, Y. (2021). Constituent Elements of Internet Customers’ Driving Ability from the Perspective of Process Orientation. In: Abawajy, J., Choo, KK., Xu, Z., Atiquzzaman, M. (eds) 2020 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2020. Advances in Intelligent Systems and Computing, vol 1244. Springer, Cham. https://doi.org/10.1007/978-3-030-53980-1_11
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DOI: https://doi.org/10.1007/978-3-030-53980-1_11
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