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Market Launch of Smart Services

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Smart Service Management

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Abstract

This chapter addresses the market launch and sales of smart services. It opens with an introduction of the new challenges that the market launch of smart services creates for companies. Then follows the discussion of a four-phase approach to the market launch of smart services. Subsequently, successful practices are presented for this approach along eight design fields of the market launch.

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Authors and Affiliations

  1. Institute for Industrial Management (FIR) at RWTH Aachen University, Aachen, Germany

    Tobias Leiting, Maximilian Schacht & Jana Frank

Authors
  1. Tobias Leiting
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  2. Maximilian Schacht
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  3. Jana Frank
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Corresponding author

Correspondence to Tobias Leiting .

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Editors and Affiliations

  1. University of Bonn, Bonn, Germany

    Maria Maleshkova

  2. Karlsruhe Institute of Technology, Karlsruhe, Germany

    Niklas Kühl

  3. Schaeffler Monitoring Services GmbH, Herzogenrath, Germany

    Philipp Jussen

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Leiting, T., Schacht, M., Frank, J. (2020). Market Launch of Smart Services. In: Maleshkova, M., Kühl, N., Jussen, P. (eds) Smart Service Management. Springer, Cham. https://doi.org/10.1007/978-3-030-58182-4_8

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  • DOI: https://doi.org/10.1007/978-3-030-58182-4_8

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