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Investigating Innovative E-Commerce Practices During COVID-19 Movement Control Order: Lessons from 4 Examples

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Computational Science and Its Applications – ICCSA 2020 (ICCSA 2020)

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Abstract

The Movement Control Order (MCO) encourages mandatory stay-at-home and has resulted in much socio-economic-technical repercussions. As such, this study aims to identify lessons from innovative examples to quicken recovery for the tourism industry in Malaysia. We investigate two examples of global innovation and two examples of local innovation with regards to organizational/process/product (including innovative privacy and security protection) and marketing innovation during the COVID-19 MCO in Malaysia. Findings highlight the need for organizational innovation, (including careful privacy and security protection), followed by business model transformation through shifts in centrality in design, mediated by product/process/marketing innovation. A human-centred, crowd-sourcing (social-collaborative computing) use case is presented as an example. Another key contribution is confirmation of a Restorative Innovation framework’s components and its adaptation post-COVID-19.

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Acknowledgement

The first author would also like to specially thank the following for their support when she was a Faculty in these universities: Multimedia University for systems modelling, AI and e-commerce, Universiti Tunku Abdul Rahman (UTAR) for the epistemology, foundations and the opportunity to experiment with design, design thinking, computational thinking and sustainability, fun and reuse in the creative industries. These form the foundations for the paper. She would also like to thank Prof. John H. Hughes, Senior Fulbright, for past collaboration on healthcare, Prof. Bo Jiang forprior collaboration on analogical and fractal thinking, Assoc. Prof. Boon-Liat Cheng for earlier support on digital marketing, and deepest thanks to the IEEE SMC (M) and UTAR for their invaluable support towards the use case in an IEEE HAC development grant application.

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Authors and Affiliations

  1. Sunway University, Subang Jaya, Malaysia

    Chien-Sing Lee

  2. Daniel Wireless Software, Singapore, Singapore

    K. Daniel Wong

Authors
  1. Chien-Sing Lee
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  2. K. Daniel Wong
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Corresponding author

Correspondence to Chien-Sing Lee .

Editor information

Editors and Affiliations

  1. University of Perugia, Perugia, Italy

    Osvaldo Gervasi

  2. University of Basilicata, Potenza, Potenza, Italy

    Beniamino Murgante

  3. Chair- Center of ICT/ICE, Covenant University, Ota, Nigeria

    Sanjay Misra

  4. University of Cagliari, Cagliari, Italy

    Chiara Garau

  5. University of Cagliari, Cagliari, Italy

    Ivan Blečić

  6. Clayton School of Information Technology, Monash University, Clayton, VIC, Australia

    David Taniar

  7. Department of Information Science, Kyushu Sangyo University, Fukuoka, Japan

    Bernady O. Apduhan

  8. University of Minho, Braga, Portugal

    Ana Maria A. C. Rocha

  9. Polytechnic University of Bari, Bari, Italy

    Eufemia Tarantino

  10. Polytechnic University of Bari, Bari, Italy

    Carmelo Maria Torre

  11. Department of Neurology, University of Massachusetts Medical School, Worcester, MA, USA

    Yeliz Karaca

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Lee, CS., Daniel Wong, K. (2020). Investigating Innovative E-Commerce Practices During COVID-19 Movement Control Order: Lessons from 4 Examples. In: Gervasi, O., et al. Computational Science and Its Applications – ICCSA 2020. ICCSA 2020. Lecture Notes in Computer Science(), vol 12254. Springer, Cham. https://doi.org/10.1007/978-3-030-58817-5_64

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  • DOI: https://doi.org/10.1007/978-3-030-58817-5_64

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  • Online ISBN: 978-3-030-58817-5

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