Skip to main content
SpringerLink
Log in

The Kansei Images of Blister Packaging Through Tactile Perception

  • Conference paper
  • First Online:
HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies (HCII 2020)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12423))

Included in the following conference series:

Abstract

With the growing importance of User Experience (UX), Kansei design become the key elements of competitive advantages between products, and consumer demand gradually changes from functional to psychological. As the first medium contacted between consumers’ senses in the process of consumption, previous researches on Kansei engineering have paid more attention to the image of products and materials.

Blister packaging is common in the marketspace, and its physical factors and texture changes are rarely discussed. Thus, the purpose of this study is to investigate the correlation between perceived meanings and the hardness of blister package in order to explore the image of blister package through Kansei engineering and establish the relation between geometric form, hardness and the image.

The results showed the importance of package hardness on consumer psychology, indicating that the high hardness package provided the sense of luxury and delicate. It is also found that the hardness of tactile is similar with the Fechner law. Meanwhile, geometric perceptions affect sense of touch. Our results contribute to the HCI community by delivering knowledge about the packaging design of interaction.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Choi, K., Jun, C.J.A.E.: A systematic approach to the Kansei factors of tactile sense regarding the surface roughness. Appl. Ergonomics 38(1), 53–63 (2007)

    Article  MathSciNet  Google Scholar 

  2. Barlow, J., Maul, D.: Emotional Value: Creating Strong Bonds with Your Customers. Berrett-Koehler Publishers, San Francisco (2000)

    Google Scholar 

  3. Streicher, M.C., Estes, Z.: Multisensory interaction in product choice: grasping a product affects choice of other seen products. J. Consum. Psychol. 26(4), 558–565 (2016)

    Article  Google Scholar 

  4. Ryu, T., Park, J.: Will product packaging density affect pre-purchase recognition? Food 8(8), 352 (2019)

    Article  Google Scholar 

  5. Stewart, B.: Packaging Design Strategy. Pira International, Leatherhead (1994)

    Google Scholar 

  6. Mackenzie, D.: Green Design: Design for the Environment. Books Nippan, London (1997)

    Google Scholar 

  7. Krishna, A., Cian, L., Aydinoglu, N.Z.: Sensory aspects of package design, (in English). J. Retail. Article 93(1), 43–54 (2017)

    Article  Google Scholar 

  8. Van Egmond, R.: The experience of product sounds. In: Product Experience, pp. 69–89. Elsevier (2008)

    Google Scholar 

  9. Littel, S., Orth, U.R.: Effects of package visuals and haptics on brand evaluations. Eur. J. Mark. 47(1/2), 198–217 (2013)

    Article  Google Scholar 

  10. Yamaoka, J., Kakehi, Y.: DrawForming: an interactive fabrication method for vacuum forming. In: Proceedings of the TEI 2016: Tenth International Conference on Tangible, Embedded, and Embodied Interaction, pp. 615–620. ACM, (2016)

    Google Scholar 

  11. Hussain, B.I., Safiulla, M.: Comparative study of cooling systems for vacuum forming tool. Mater. Today Proc. 5(1), 30–36 (2018)

    Article  Google Scholar 

  12. Schultz, L.M., Petersik, J.T.: Visual-haptic relations in a two-dimensional size-matching task. Percept. Motor Skills 78(2), 395–402 (1994)

    Article  Google Scholar 

  13. Berger, A.A.: Seeing is believing: an introduction to visual communication. ERIC (1989)

    Google Scholar 

  14. Ludden, G.D., Schifferstein, H.N., Hekkert, P.: Visual tactual incongruities in products as sources of surprise. Empirical Stud. Arts 27(1), 61–87 (2009)

    Article  Google Scholar 

  15. Schifferstein, H.N., Desmet, P.M.: The effects of sensory impairments on product experience and personal well-being. Ergonomics 50(12), 2026–2048 (2007)

    Article  Google Scholar 

  16. Prytherch, D., McLundie, M.: So what is haptics anyway? Res. Issues Art Design Media 2, 29 (2002)

    Google Scholar 

  17. Schifferstein, H.N.: The perceived importance of sensory modalities in product usage: a study of self-reports. Acta Psychol. 121(1), 41–64 (2006)

    Article  Google Scholar 

  18. Grohmann, B., Spangenberg, E.R., Sprott, D.E.: The influence of tactile input on the evaluation of retail product offerings. J. Retail. 83(2), 237–245 (2007)

    Article  Google Scholar 

  19. Elder, R.S., Krishna, A.: The “Visual Depiction Effect” in advertising: facilitating embodied mental simulation through product orientation. J. Consum. Res. Article 38(6), 988–1003 (2012). (in English)

    Article  Google Scholar 

  20. Peck, J., Childers, T.L.: To have and to hold: The influence of haptic information on product judgments. J. Mark. 67(2), 35–48 (2003)

    Article  Google Scholar 

  21. Peck, J., Shu, S.B.: The effect of mere touch on perceived ownership. J. Consum. Res. Article 36(3), 434–447 (2009). (in English)

    Article  Google Scholar 

  22. Lévy, P., Nakamori, S., Yamanaka, T.: Explaining kansei design studies. In: Design and Emotion Conference 2008 (2008)

    Google Scholar 

  23. Roy, R., Goatman, M., Khangura, K.: User-centric design and Kansei Engineering. CIRP J. Manuf. Sci. Technol. 1(3), 172–178 (2009)

    Article  Google Scholar 

  24. Ogawa, T., Nagai, Y., Ikeda, M.: An ontological approach to designers’ idea explanation style: towards supporting the sharing of kansei-ideas in textile design. Adv. Eng. Inform. 23(2), 157–164 (2009)

    Article  Google Scholar 

  25. Lederman, S.J., Klatzky, R.L.: Hand movements - a window into haptic object recognition. Cogn. Psychol. Article 19(3), 342–368 (1987). (in English)

    Article  Google Scholar 

  26. Wu, S.W., Wu, S.F., Liang, H.W., Wu, Z.T., Huang, S.: Measuring factors affecting grip strength in a Taiwan Chinese population and a comparison with consolidated norms. Appl. Ergonomics 40(4), 811–815 (2009). (in English)

    Article  Google Scholar 

  27. Krippendorff, K.: The Semantic Turn: A New Foundation for Design. CRC Press, Cambridge (2005)

    Book  Google Scholar 

  28. Dawes, J.: Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales. Int. J. Market Res. 50(1), 61–104 (2008)

    Article  Google Scholar 

  29. Lauer, D.A., Pentak, S.: Design Basics. Cengage Learning, Boston (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Industrial Design, National Cheng Kung University, No. 1, University Road, East District, Tainan, 701, Taiwan

    Shang-Ru Yu & Hsi-Jen Chen

Authors
  1. Shang-Ru Yu
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Hsi-Jen Chen
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Hsi-Jen Chen .

Editor information

Editors and Affiliations

  1. University of Crete and Foundation for Research and Technology – Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  3. World Usability Day and Bentley User Experience Center, Newton Center, MA, USA

    Elizabeth Rosenzweig

  4. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

  5. San Jose State University, San Jose, CA, USA

    Abbas Moallem

  6. Eindhoven Univesity of Technology, Eindhoven, Noord-Brabant, The Netherlands

    Matthias Rauterberg

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Yu, SR., Chen, HJ. (2020). The Kansei Images of Blister Packaging Through Tactile Perception. In: Stephanidis, C., Marcus, A., Rosenzweig, E., Rau, PL.P., Moallem, A., Rauterberg, M. (eds) HCI International 2020 - Late Breaking Papers: User Experience Design and Case Studies. HCII 2020. Lecture Notes in Computer Science(), vol 12423. Springer, Cham. https://doi.org/10.1007/978-3-030-60114-0_38

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-60114-0_38

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-60113-3

  • Online ISBN: 978-3-030-60114-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation