Abstract
Products are of commemorative significance when associated with regional culture, whose differences in design themes and cultural attributes cause consumers to have different perceptions of regional culture. In view of this, this paper took the regional culture of Nanjing as an example to study the consumer cognition of two types of products in five attributes including cultural and historic natures, cultural story-based natures, local characteristics, cultural connotations, and cultural art, with cultural and creative products designed for architecture and IP roles as the research objects. The research findings show 1. Consumers had different cognitions towards design attributes of regional cultural and creative products of Nanjing, which have different design themes. 2. Consumers had different cognitions towards design attributes of regional cultural and creative products of Nanjing on different design levels. 3. Cognition of design attributes of regional cultural and creative products of Nanjing was influenced by design themes and design levels. The research can provide a reference for the design of regional cultural and creative products, help designers master consumer demands better and prevent design deviations.
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Acknowledgements
The research is sponsored by Qing Lan Project of Jiangsu Colleges and Universities and the 2018 Philosophy and Social Science Research Fund of Jiangsu Colleges and Universities (2018SJA2093).
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Fan, Dw. (2020). Research on the Design of Regional Cultural and Creative Products Based on Consumer Cognition. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2020 – Late Breaking Posters. HCII 2020. Communications in Computer and Information Science, vol 1294. Springer, Cham. https://doi.org/10.1007/978-3-030-60703-6_47
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DOI: https://doi.org/10.1007/978-3-030-60703-6_47
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