Design of Form and Meaning of Traditional Culture in Virtual Space

Abstract

On the background of innovative concepts for the creation of cultural virtual spaces, the article discusses the fiction of form and meaning of traditional culture within virtual worlds. It argues that current digital forms in virtual worlds obscure and separate their cultural context. Moreover, commercially motivated design masks the separation of form and meaning, and the growing realism of virtual reality facilitated by technology is imperceptibly contributing to the intensification of this separation. This has a negative impact on the communication of traditional cultural values within virtual worlds. That is one of the problems between traditional culture, human, machine and virtual environment in modern society. Therefore, by speculating about the relationship and characteristics of the virtual form and the real meaning of digital culture, by means of the design of virtual narrative environments, citing the traditional cultural form and meaning as props, analyzing the relationship between designers and audiences, grounding our observations on design experiments and measurements of data, we can explore the new design ideas of virtual form and meaning of traditional cultural in the virtual environment.

Project Source: “Speculation and Evidence: Theory and Teaching Mode of Intelligent Design for Product Combined with Augmented Reality” (No.: C19100, Shanghai University). Education Research Project, Shanghai Municipal Education Commission, 2019.