Abstract
Digital traces left by active users on social networks have become a popular means of analyzing tourist behavior. The large amount of data generated by tourists provides a key indicator for understanding their behavior according to various criteria. Analyses of tourists’ movement have a crucial role in tourism marketing to build decision-making tools for tourist offices. Those actors are faced with the need to discern tourists’ circulation both quantitatively and qualitatively. In this paper, we propose a measure to capture tourist mobility on various areas which relies on a flow network of data from TripAdvisor into a Neo4j graph database. Thanks to this representation, we produce aggregated graphs at various scales and apply deep tourists’ analysis. One centrality aspect of graphs is used to propose a key indicator of tourists mobility.
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Notes
- 1.
GADM: https://gadm.org/index.html - 386,735 administrative areas (country, region, department, district, city and town).
- 2.
Neo4j 4, GDS: https://neo4j.com/docs/graph-data-science/1.2/.
- 3.
MAE: Mean Absolute Error, MSE: Mean Squared Error, MAPE: Mean Absolute Percentage Error.
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Djebali, S., Loas, N., Travers, N. (2020). Indicators for Measuring Tourist Mobility. In: Huang, Z., Beek, W., Wang, H., Zhou, R., Zhang, Y. (eds) Web Information Systems Engineering – WISE 2020. WISE 2020. Lecture Notes in Computer Science(), vol 12342. Springer, Cham. https://doi.org/10.1007/978-3-030-62005-9_29
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DOI: https://doi.org/10.1007/978-3-030-62005-9_29
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