Abstract
Purpose Based on the current situation of packaging design of Ya’an Tibetan tea, this paper explores its application needs of AR technology. Method. According to the statistics of the existing packaging design data of Ya’an Tibetan tea, this paper analyzes the production protection strategy of intangible cultural heritage, the image building of regional public brands and the urgent need for consumption upgrading. Then it discusses the necessity of AR in the packaging design of Ya’an Tibetan tea. Result. The intervention of AR provides a new design direction for its packaging design. Conclusion. AR packaging design can expand the layout space of traditional packaging, enhance the interactive experience, strengthen consumer brand memory, etc., with broad application prospects.
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Acknowledgements
1. Study on Packaging Design of Special Agricultural Products Based on Regional Cultural Features, Social science research project of Sichuan Agricultural University; No. 2015YB08.
2. Study on the Visual Symbols of Regional Cultural Features in the Packaging Design of Special Agricultural Products in Rural Tourism Destinations, Project funded by Sichuan research center of agricultural special brand development and communication, No. CAB1611.
3. Study on the Public Brand Image Design of “Ya’an Tibetan Tea” under the Background of Consumption Upgrading, Special art research project of double branch plan of Sichuan Agricultural University.
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He, J., Zhang, L., Jiang, X. (2021). Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea. In: MacIntyre, J., Zhao, J., Ma, X. (eds) The 2020 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy. SPIOT 2020. Advances in Intelligent Systems and Computing, vol 1282. Springer, Cham. https://doi.org/10.1007/978-3-030-62743-0_109
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DOI: https://doi.org/10.1007/978-3-030-62743-0_109
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