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Influence of Website Design on E-Trust and Positive Word of Mouth Intentions in E-Commerce Fashion Websites

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Information Systems (EMCIS 2020)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 402))

Abstract

The online sales channels of fashion stores, like the physical stores, aim to capture and retain customers. In the case of online sales channels, such as e-commerce fashion websites, success depends on the confidence that customers have in their use and reputation, which can be assessed through customers’ intentions to convey positive opinions about the website. Studies in the literature state that the design of the website, both in terms of its visual aspect and usability, contributes to increasing the confidence and positive word of mouth (WOM) intentions defined as information and/or rumour sharing between individuals of customers. This study seeks to validate this hypothesis regarding fashion e-commerce websites. To this end, a survey-type study was conducted involving 220 customers of e-commerce fashion websites. The results of the study support the hypothesis that website design contributes to generating trust in it, and consequently positive WOM intentions.

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Author information

Authors and Affiliations

  1. Polytechnic Institute of Coimbra, ESTGOH, Rua General Santos Costa, 3400-124, Oliveira do Hospital, Portugal

    Pedro Manuel do Espírito Santo

  2. Polytechnic Institute of Coimbra, ISCAC, Quinta Agrícola, Bencanta, 3040-316, Coimbra, Portugal

    António Trigo

  3. Centro ALGORITMI, University of Minho, 4804-533, Guimarães, Portugal

    António Trigo

Authors
  1. Pedro Manuel do Espírito Santo
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  2. António Trigo
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Correspondence to António Trigo .

Editor information

Editors and Affiliations

  1. Department of Digital Innovation, School of Business, University of Nicosia, Nicosia, Cyprus

    Marinos Themistocleous

  2. British University in Dubai, Dubai, United Arab Emirates

    Maria Papadaki

  3. School of Strategy and Leadership, Coventry University, Coventry, UK

    Muhammad Mustafa Kamal

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do Espírito Santo, P.M., Trigo, A. (2020). Influence of Website Design on E-Trust and Positive Word of Mouth Intentions in E-Commerce Fashion Websites. In: Themistocleous, M., Papadaki, M., Kamal, M.M. (eds) Information Systems. EMCIS 2020. Lecture Notes in Business Information Processing, vol 402. Springer, Cham. https://doi.org/10.1007/978-3-030-63396-7_21

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  • DOI: https://doi.org/10.1007/978-3-030-63396-7_21

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