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Virtual Reality, Augmented Reality and Mixed Reality on the Marketing of Film and Television Creation Industry

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6GN for Future Wireless Networks (6GN 2020)

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Abstract

Virtual reality and augmented reality technology has been on the road to scientific research for many years since the end of the twentieth century, and although the scope of mixed reality application is relatively narrow compared to the first two applications, we have seen the results. Realistic contents also have exploring progress in the field of film and television creation in recent years, such as virtual reality technology can be utilized to make film clips. However, in fact, these technologies can be applied in film and television creation far more than that. I then illustrate some other aspects which these realistic contents can also be applied to in film and television creation in the future and the influence on the industry.

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Author information

Authors and Affiliations

  1. College of Computer Science and Technology, Huaqiao University, Quanzhou, Fujian, China

    Rui Ge & Tsung-Chih Hsiao

  2. Department of Radiology, Tri-Service General Hospital, National Defense Medical Center, Taipei, Taiwan

    Hsuan-Yu Chen

  3. Fujian Key Laboratory of Big Data Intelligence and Security, Huaqiao University, Quanzhou, China

    Tsung-Chih Hsiao

  4. Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan

    Yu-Tzu Chang

  5. Department of Information Management, National Penghu University of Science and Technology, Penghu, Taiwan

    Zhen-Yu Wu

Authors
  1. Rui Ge
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  2. Hsuan-Yu Chen
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  3. Tsung-Chih Hsiao
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  4. Yu-Tzu Chang
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  5. Zhen-Yu Wu
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Corresponding author

Correspondence to Zhen-Yu Wu .

Editor information

Editors and Affiliations

  1. College of Intelligence and Computing, Tianjin University, Tianjin, Tianjin, China

    Xiaofei Wang

  2. Department of Electrical and Computer Engineering, The University of British Columbia, Vancouver, BC, Canada

    Victor C. M. Leung

  3. School of Computer Science and Technology, Tianjin University, Tianjin, Tianjin, China

    Keqiu Li

  4. University of Science and Technology, Beijing, China

    Haijun Zhang

  5. Shenzhen University, Shenzhen, China

    Xiping Hu

  6. National University of Defense Technology, Changsha, China

    Qiang Liu

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© 2020 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Ge, R., Chen, HY., Hsiao, TC., Chang, YT., Wu, ZY. (2020). Virtual Reality, Augmented Reality and Mixed Reality on the Marketing of Film and Television Creation Industry. In: Wang, X., Leung, V.C.M., Li, K., Zhang, H., Hu, X., Liu, Q. (eds) 6GN for Future Wireless Networks. 6GN 2020. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 337. Springer, Cham. https://doi.org/10.1007/978-3-030-63941-9_38

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  • DOI: https://doi.org/10.1007/978-3-030-63941-9_38

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-63940-2

  • Online ISBN: 978-3-030-63941-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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