Abstract
Starting from empirical observations, this paper discusses the valuation problem of digital arts and culture, exploring the potentialities of value-based pricing strategies for digital arts markets by specifically examining the case of informal art market in Lebanon. In particular, the “Pay What You Want” (PWYW, also known as “Pay As You Wish”) participative pricing strategy seems suitable for products that are largely dependent on untraditional motivations that contradict the rational choice theory, especially when the marginal costs are insignificant for producers or can’t be calculated objectively for artistic and cultural products. We suggest that the PWYW pricing strategy in the digital art markets leads to a shift from price discrimination to value discrimination, when the value in use of reproducible digital arts is determining the exchange value, and the producers are capturing the maximum customers’ surplus they are entitled to receive.
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Antoun-Nakhle, R., Hariri, N., Haidar, R. (2020). Pricing Digital Arts and Culture Through PWYW Strategies. In: Bach Tobji, M.A., Jallouli, R., Samet, A., Touzani, M., Strat, V.A., Pocatilu, P. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2020. Lecture Notes in Business Information Processing, vol 395. Springer, Cham. https://doi.org/10.1007/978-3-030-64642-4_14
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