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Emerging Technologies and Emergent Workplaces: Findings from an Ethnographic Study at an Indian IT Organization

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Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation (TDIT 2020)

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 617))

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Abstract

Over the past four decades, Indian Information Technology (IT) industry has been delivering traditional software and BPM (Business Process Management) services to its clients across the globe. Providing cost-optimized, yet high-quality services following standard process methodologies has made it an attractive destination to clients across industry verticals. Today, the challenge before this industry is to provide emerging technology solutions to clients in their digital transformation drive. Situated at this pivotal juncture in its journey, the ‘work from home’ (WFH) norm during to the recent COVID-19 pandemic posits challenges of a new kind for this sector. We explore these challenges based on our four-month ethnographic study (Jan-May, 2020) in a service-based IT organization situated in Bengaluru, which over the past five years has been developing Artificial Intelligence (AI) based solutions to its clients.

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Author information

Authors and Affiliations

  1. Indian Institute of Management Bangalore, Bengaluru, Karnataka, India

    Vinay Reddy Venumuddala & Rajalaxmi Kamath

Authors
  1. Vinay Reddy Venumuddala
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  2. Rajalaxmi Kamath
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Correspondence to Vinay Reddy Venumuddala .

Editor information

Editors and Affiliations

  1. Indian Institute of Management Tiruchira, Tiruchirappalli, India

    Sujeet K. Sharma

  2. Swansea University, Swansea, UK

    Yogesh K. Dwivedi

  3. Indian Institute of Management Nagpur, Nagpur, India

    Bhimaraya Metri

  4. University of Bradford, Bradford, UK

    Nripendra P. Rana

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Venumuddala, V.R., Kamath, R. (2020). Emerging Technologies and Emergent Workplaces: Findings from an Ethnographic Study at an Indian IT Organization. In: Sharma, S.K., Dwivedi, Y.K., Metri, B., Rana, N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 617. Springer, Cham. https://doi.org/10.1007/978-3-030-64849-7_6

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  • DOI: https://doi.org/10.1007/978-3-030-64849-7_6

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-64848-0

  • Online ISBN: 978-3-030-64849-7

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