Abstract
Today, e-commerce has become the main channel of the retail sector, however, the abandonment of online shopping has also increased. This is because it is difficult for customers to navigate the website and they feel the unavailability of a sales consultant to guide them and resolve their doubts. The objective of this study is to propose a chatbot that allows to finish the purchases, improving the user experience in the process of buying online. In addition, it will be validated through acceptance tests to verify in what percentage it simplifies customers’ interaction during the whole online purchase process and customer service.
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Guillem Sanz - https://cutt.ly/auyjDlS.
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Statista - https://cutt.ly/ouyljXe.
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Webhook service -https://bit.ly/2YI4Qr9.
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Solis-Quispe, J.M., Quico-Cauti, K.M., Ugarte, W. (2021). Chatbot to Simplify Customer Interaction in e-Commerce Channels of Retail Companies. In: Rocha, Á., Ferrás, C., López-López, P.C., Guarda, T. (eds) Information Technology and Systems. ICITS 2021. Advances in Intelligent Systems and Computing, vol 1330. Springer, Cham. https://doi.org/10.1007/978-3-030-68285-9_52
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