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The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of “Made In” in the Purchase Intention

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Information Technology and Systems (ICITS 2021)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1331))

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Abstract

This study approaches the theme of country of origin as a criterion for choosing products. The research focused on Portuguese products, using a sample of 567 consumers from Germany, France, Spain, and United Kingdom, which are Portugal’s main importers. The dimensions “country image”, “perception regarding the country’s products”, “perception towards consumers of the products”, as well as the “purchase intention” of these products, were analyzed. The first two dimensions presented positive relationships with the purchase intention, but this did not happen for the third dimension. Based on the results of the study, recommendations for professionals were elaborated and suggestions for future research outlined.

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Acknowledgments

The authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG (UIDB/04752/2020).

Author information

Authors and Affiliations

  1. Instituto Superior de Administração e Gestão, Porto, Portugal

    Bárbara Bazan

  2. Instituto Politécnico de Viana do Castelo, Viana do Castelo, Portugal

    Manuel José Fonseca & Andreia Teixeira

  3. UNIAG (Applied Management Research Unit), Bragança, Portugal

    Manuel José Fonseca

  4. Universidade Fernando Pessoa, Porto, Portugal

    Paulo Ribeiro Cardoso

  5. Universidade Lusíada, Porto, Portugal

    Paulo Ribeiro Cardoso

  6. Faculdade de Psicologia e de Ciências da Educação, Universidade do Porto, Porto, Portugal

    Maria Castro Fonseca

  7. Centre for Health Technology and Services Research (CINTESIS), University of Porto, Porto, Portugal

    Andreia Teixeira

  8. MEDCIDS—Department of Community Medicine, Information and Decision in Health, Faculty of Medicine, University of Porto, Porto, Portugal

    Andreia Teixeira

Authors
  1. Bárbara Bazan
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  2. Manuel José Fonseca
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  3. Paulo Ribeiro Cardoso
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  4. Maria Castro Fonseca
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  5. Andreia Teixeira
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Corresponding author

Correspondence to Manuel José Fonseca .

Editor information

Editors and Affiliations

  1. ISEG, University of Lisboa, Lisboa, Portugal

    Álvaro Rocha

  2. Geografía, University of Santiago de Compostela, Santiago de Compostela, Spain

    Carlos Ferrás

  3. Ciencia Política y Sociología, Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Paulo Carlos López-López

  4. Santa Elena, Systems Dept, Univ Estatal Peninsula de, La Libertad, Ecuador

    Teresa Guarda

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Bazan, B., Fonseca, M.J., Cardoso, P.R., Fonseca, M.C., Teixeira, A. (2021). The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of “Made In” in the Purchase Intention. In: Rocha, Á., Ferrás, C., López-López, P.C., Guarda, T. (eds) Information Technology and Systems. ICITS 2021. Advances in Intelligent Systems and Computing, vol 1331. Springer, Cham. https://doi.org/10.1007/978-3-030-68418-1_24

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