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Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach

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Information Technology and Systems (ICITS 2021)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1331))

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Abstract

The planet’s sustainability and animal welfare are causes which are increasingly being supported by consumers and embraced by brands. Specifically, in the cosmetic industry, cruelty-free brands offer the consumer the possibility of using products that do not perform tests on animals in their development. This study aimed to identify the dimensions which may be related to the purchase intention of this type of products. It was possible to verify that the use of social media, favorable attitudes towards animal cruelty-free cosmetics, altruism and environmental knowledge are positively related to the purchase intention of these products. It was also discovered that financial sensitivity is not positively related to the purchase intention of cosmetics exempt of animal cruelty. Through multiple logistic regression models, it was also found that higher values in the dimensions “Attitudes towards cruelty-free products” and “Environmental knowledge” represent higher chances of intention to buy these products. The results confirm a series of previous studies and allow the possibility of elaborating suggestions on future strategies to be developed by cruelty-free brands.

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Acknowledgments

The authors are grateful to the Foundation for Science and Technology (FCT, Portugal) for financial support by national funds FCT/MCTES to UNIAG (UIDB/04752/2020).

Author information

Authors and Affiliations

  1. Instituto Superior de Administração e Gestão, Porto, Portugal

    Ana Silva

  2. Instituto Politécnico de Viana do Castelo, Viana do Castelo, Portugal

    Manuel José Fonseca & Andreia Teixeira

  3. UNIAG (Applied Management Research Unit), Bragança, Portugal

    Manuel José Fonseca

  4. Universidade Fernando Pessoa, Porto, Portugal

    Paulo Ribeiro Cardoso

  5. Universidade Lusíada, Porto, Portugal

    Paulo Ribeiro Cardoso

  6. Faculdade de Psicologia e de Ciências da Educação, Universidade do Porto, Porto, Portugal

    Maria Castro Fonseca

  7. Centre for Health Technology and Services Research (CINTESIS), University of Porto, Porto, Portugal

    Andreia Teixeira

  8. MEDCIDS—Department of Community Medicine, Information and Decision in Health, Faculty of Medicine, University of Porto, Porto, Portugal

    Andreia Teixeira

Authors
  1. Ana Silva
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  2. Manuel José Fonseca
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  3. Paulo Ribeiro Cardoso
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  4. Maria Castro Fonseca
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  5. Andreia Teixeira
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Corresponding author

Correspondence to Manuel José Fonseca .

Editor information

Editors and Affiliations

  1. ISEG, University of Lisboa, Lisboa, Portugal

    Álvaro Rocha

  2. Geografía, University of Santiago de Compostela, Santiago de Compostela, Spain

    Carlos Ferrás

  3. Ciencia Política y Sociología, Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Paulo Carlos López-López

  4. Santa Elena, Systems Dept, Univ Estatal Peninsula de, La Libertad, Ecuador

    Teresa Guarda

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Silva, A., Fonseca, M.J., Cardoso, P.R., Fonseca, M.C., Teixeira, A. (2021). Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach. In: Rocha, Á., Ferrás, C., López-López, P.C., Guarda, T. (eds) Information Technology and Systems. ICITS 2021. Advances in Intelligent Systems and Computing, vol 1331. Springer, Cham. https://doi.org/10.1007/978-3-030-68418-1_25

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