Abstract
As the basis and conditions for the development of tourism, big data includes humanistic and scenic tourism. Sports tourism is a kind of cultural landscape tourism, which has a significant impact on economic construction, ecological protection, and cultural prosperity. Its uniqueness and novelty are gradually being paid attention to by the society. National sports takes folk custom and regional sports activities as the main body, to attract travel enthusiasts, stimulate tourism motivation, and obtain commercial benefits while promoting culture. Therefore, in the process of developing traditional national sports tourism, we must make full use of the characteristics of big data technology to develop the uniqueness of national sports.
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Acknowledgements
Project fundation: This paper is the research result of the scientific research project of YiLi Normal University. The name of the project is ‘‘Research on the Development of Sports Tourism in Yili River Valley Region of Xinjiang’’ in the Context of ‘‘One Belt And One Road’’. Project number: 2016YSYB32.
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Li, F., Lu, Z., Zhang, A., Dilixiati, D. (2021). Research on the Development of China’s National Sports Tourism Under the Background of Big Data. In: Xu, Z., Parizi, R.M., Loyola-González, O., Zhang, X. (eds) Cyber Security Intelligence and Analytics. CSIA 2021. Advances in Intelligent Systems and Computing, vol 1342. Springer, Cham. https://doi.org/10.1007/978-3-030-70042-3_71
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DOI: https://doi.org/10.1007/978-3-030-70042-3_71
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