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Derivation of a Customer Loyalty Factors Based on Customers’ Changing Habits in E-Commerce Platform

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Innovative Systems for Intelligent Health Informatics (IRICT 2020)

Part of the book series: Lecture Notes on Data Engineering and Communications Technologies ((LNDECT,volume 72))

Abstract

The electronic commerce (E-commerce) is a field that involved online enterprises which able to accurately predict the future needs from customers and had influenced on important economic included the social implications. The e-commerce also needed to deal with customer loyalty while dealing with customers’ changing consumption habits in brought out for adapting to the new situation while needed to modify their online business activities which because of the changing shopping attitudes. Thus, the online shopping must provide trending and satisfied experienced in order to keep the customers be loyal with e-commerce services. Based on this situation, the customer loyalty is compulsory to be maintaining regarding the fast changing technological evolutions trends which become the reason of customer changing habits. As mostly found based on literature review searching techniques, literature sources still lack in this area where the specific focus are more on data privacy and less focus on the perceived usefulness based on customers changing habits in enhancing the customers loyalty. Then, the guidelines which can deal with customers’ changing habits in maintaining the customer loyalty of the e-commerce business are needed. This paper is aims to develop a model which contains the factors for dealing the customers’ changing habits on e-commerce while parallel with the electronic loyalty (e-loyalty) in maintaining the customers’ loyalty attitudes. Those factors were been figured out by the analysis of literature review method and later be significantly implemented for the enhancement of knowledge regarding a new contribution on customer loyalty field for e-commerce platforms.

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Author information

Authors and Affiliations

  1. Fakultas Ilmu Komputer, Universitas Sriwijaya, Palembang, Indonesia

    Mira Afrina &  Samsuryadi

  2. Information Systems Department, Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Skudai, Johor, Malaysia

    Ab Razak Che Hussin & Suraya Miskon

Authors
  1. Mira Afrina
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  2. Samsuryadi
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  3. Ab Razak Che Hussin
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  4. Suraya Miskon
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Editor information

Editors and Affiliations

  1. College of Computer Science and Engineering, Taibah University, Medina, Saudi Arabia

    Faisal Saeed

  2. School of Computing, Information Systems Department, Universiti Utara Malaysia, Sintok, Malaysia

    Fathey Mohammed

  3. Sanaa’a Community College, Sana'a, Yemen

    Abdulaziz Al-Nahari

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Afrina, M., Samsuryadi, Hussin, A.R.C., Miskon, S. (2021). Derivation of a Customer Loyalty Factors Based on Customers’ Changing Habits in E-Commerce Platform. In: Saeed, F., Mohammed, F., Al-Nahari, A. (eds) Innovative Systems for Intelligent Health Informatics. IRICT 2020. Lecture Notes on Data Engineering and Communications Technologies, vol 72. Springer, Cham. https://doi.org/10.1007/978-3-030-70713-2_79

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