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The Digital Transformation of the Grocery Business - Driven by Consumers, Powered by Technology, and Accelerated by the COVID-19 Pandemic

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Trends and Applications in Information Systems and Technologies (WorldCIST 2021)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1367))

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Abstract

Companies are increasingly looking for ways to understand and profitably leverage digital transformation with a vast amount of new communications and computing technologies. Despite the potential for digital transformation to generate substantial economic benefits, very few businesses have undergone successful digital transformations. However, evolving consumer attitudes and behaviors, technological advances, new competitive pressures, and laser thin margins, accelerated by the COVID-19 pandemic, are driving digital transformation in the grocery business. Brick and mortar, e-commerce companies, as well as new start-ups, are making major investments in all aspects of the digital grocery ecosystem—the online shopping experience, automated picking, delivery, and the digital supply chain. Retailers are connecting their investments to enhanced customer loyalty, revenue, and ultimately profit. This research—based on inductive methods—aims to discuss key drivers and technologies utilized in digital grocery business and contributes by introducing a model of digital grocery ecosystem to better understand digital transformation of the grocery business.

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Author information

Authors and Affiliations

  1. Patterns of Digitization Lab, Research Triangle Park, Durham, NC, 27713, USA

    Haroon R. Abbu

  2. Department of Marketing, Lubin School of Business, Pace University, New York, NY, 10038, USA

    David Fleischmann & Pradeep Gopalakrishna

Authors
  1. Haroon R. Abbu
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  2. David Fleischmann
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  3. Pradeep Gopalakrishna
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Corresponding author

Correspondence to Haroon R. Abbu .

Editor information

Editors and Affiliations

  1. ISEG, University of Lisbon, LISBOA, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. Institute of Data Science and Digital Te, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

  4. DCT, Universidade Portucalense, Porto, Portugal

    Fernando Moreira

  5. Department of Information Sciences, University of Sheffield, Lisboa, Portugal

    Ana Maria Ramalho Correia

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Abbu, H.R., Fleischmann, D., Gopalakrishna, P. (2021). The Digital Transformation of the Grocery Business - Driven by Consumers, Powered by Technology, and Accelerated by the COVID-19 Pandemic. In: Rocha, Á., Adeli, H., Dzemyda, G., Moreira, F., Ramalho Correia, A.M. (eds) Trends and Applications in Information Systems and Technologies . WorldCIST 2021. Advances in Intelligent Systems and Computing, vol 1367. Springer, Cham. https://doi.org/10.1007/978-3-030-72660-7_32

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