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The Role of Customers and Their Privacy in an IoT Business Context

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Trends and Applications in Information Systems and Technologies (WorldCIST 2021)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1367))

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Abstract

The Internet of Things has revolutionized the way we can think about sales and customer relationship management strategies. In this context, a view of the world where technology is embedded in practically all objects and physical spaces will be an expectable reality. This reality opens up unprecedented opportunities with regard to the levels of customization in the sales process, whether in virtual spaces or in physical spaces. However, IoT also poses enormous challenges in the field of security and in particular in the field of user privacy. In this context, this article, after analyzing some of the main challenges for IoT in the privacy domain and what impact the IoT may have in the business domain and in particular in the subdomains of sales and advertising, presents a conceptual model to support customer empowerment while citizen with regard to the definition and management of privacy policies concerns a context that may go beyond the boundaries of citizenship and be applied in scenarios without borders, whenever there is the possibility of defining policies and legislation above Country.

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Acknowledgements

UNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education UIDB/04752/2020.

Author information

Authors and Affiliations

  1. UNIAG, Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Carlos R. Cunha & Elisabete Paulo Morais

  2. Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    João Pedro Gomes & Arlindo Santos

Authors
  1. Carlos R. Cunha
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  2. João Pedro Gomes
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  3. Arlindo Santos
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  4. Elisabete Paulo Morais
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Corresponding author

Correspondence to Carlos R. Cunha .

Editor information

Editors and Affiliations

  1. ISEG, University of Lisbon, LISBOA, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. Institute of Data Science and Digital Te, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

  4. DCT, Universidade Portucalense, Porto, Portugal

    Fernando Moreira

  5. Department of Information Sciences, University of Sheffield, Lisboa, Portugal

    Ana Maria Ramalho Correia

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Cunha, C.R., Gomes, J.P., Santos, A., Morais, E.P. (2021). The Role of Customers and Their Privacy in an IoT Business Context. In: Rocha, Á., Adeli, H., Dzemyda, G., Moreira, F., Ramalho Correia, A.M. (eds) Trends and Applications in Information Systems and Technologies . WorldCIST 2021. Advances in Intelligent Systems and Computing, vol 1367. Springer, Cham. https://doi.org/10.1007/978-3-030-72660-7_38

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