Skip to main content

Hybridization of Adaboost with Random Forest for Real-Time Prediction of Online Shoppers’ Purchasing Intention

  • Conference paper
  • First Online:
Hybrid Intelligent Systems (HIS 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1375))

Included in the following conference series:

  • 740 Accesses

Abstract

Recently, a real-time online shopper behavior prediction system based on random forest has been suggested to predict the visitor’s shopping intent as soon as the website is visited. The main focus of the current paper is to consolidate the previously suggested system by using hybridization of adaboost with random forest. As in the former study, the proposed system relies on session and visitor information and uses oversampling to improve the performance and the scalability of classification. The results show that the novel system based on adaboost and random forest ensemble classification outstrips the former one in terms of accuracy and F1 score.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Sakar, C.O., Polat, S.O., Katircioglu, M., Kastro, Y.: Real-time prediction of online shoppers’ purchasing intention using multilayer perceptron and LSTM recurrent neural networks. Neural Comput. Appl. 31(10), 6893–6908 (2019)

    Article  Google Scholar 

  2. Baati, K., Mohsil, M.: Real-time prediction of online shoppers’ purchasing intention using random forest. In: IFIP International Conference on Artificial Intelligence Applications and Innovations, pp. 43–51. Springer (2020)

    Google Scholar 

  3. Mobasher, B., Dai, H., Luo, T., Nakagawa, M.: Discovery and evaluation of aggregate usage profiles for web personalization. Data Min. Knowl. Disc. 6(1), 61–82 (2002)

    Article  MathSciNet  Google Scholar 

  4. Moe, W.W.: Buying, searching, or browsing: differentiating between online shoppers using in-store navigational clickstream. J. Consum. Psychol. 13(1–2), 29–39 (2003)

    Article  Google Scholar 

  5. Poggi, N., Moreno, T., Berral, J.L., Gavalda, R., Torres, J.: Web customer modeling for automated session prioritization on high traffic sites. In: International Conference on User Modeling, pp. 450–454. Springer (2007)

    Google Scholar 

  6. Suchacka, G., Skolimowska-Kulig, M., Potempa, A.: Classification of e-customer sessions based on support vector machine. In: ECMS 2015, pp. 594–600 (2015)

    Google Scholar 

  7. Suchacka, G., Skolimowska-Kulig, M., Potempa, A.: A k-nearest neighbors method for classifying user sessions in e-commerce scenario. J. Telecommun. Inf. Technol. 3(64), 64–69 (2015)

    Google Scholar 

  8. Suchacka, G., Chodak, G.: Using association rules to assess purchase probability in online stores. IseB 15(3), 751–780 (2017)

    Article  Google Scholar 

  9. Budnikas, G.: Computerised recommendations on e-transaction finalisation by means of machine learning. Stat. Transit. 16(2), 309–322 (2015)

    Google Scholar 

  10. Clifton, B.: Advanced Web Metrics with Google Analytics. Wiley, Indianapolis (2012)

    Google Scholar 

  11. Baati, K., Hamdani, T.M., Alimi, A.M., Abraham, A.: A new classifier for categorical data based on a possibilistic estimation and a novel generalized minimum-based algorithm. J. Intell. Fuzzy Syst. 33(3), 1723–1731 (2017)

    Article  Google Scholar 

  12. Baati, K., Hamdani, T.M., Alimi, A.M.: Diagnosis of lymphatic diseases using a Naïve Bayes style possibilistic classifier. In: IEEE International Conference on Systems, Man, and Cybernetics, pp. 4539–4542 (2013)

    Google Scholar 

  13. Baati, K., Hamdani, T.M., Alimi, A.M., Abraham, A.: A modified Naïve Bayes style possibilistic classifier for the diagnosis of lymphatic diseases. In: International Conference on Hybrid Intelligent Systems, pp. 479–488 (2016)

    Google Scholar 

  14. Peng, H., Long, F., Ding, C.: Feature selection based on mutual information criteria of max-dependency, max-relevance, and min-redundancy. IEEE Trans. Pattern Anal. Mach. Intell. 27(8), 1226–1238 (2005)

    Article  Google Scholar 

  15. Baati, K., Hamdani, T.M., Alimi, A.M., Abraham, A.: A modified Naïve possibilistic classifier for numerical data. In: International Conference on Intelligent Systems Design and Applications, pp. 417–426 (2016)

    Google Scholar 

  16. Baati, K., Hamdani, T.M., Alimi, A.M.: A modified hybrid Naïve possibilistic classifier for heart disease detection from heterogeneous medical data. In: International Conference on Soft Computing and Pattern Recognition, pp. 353–358 (2014)

    Google Scholar 

  17. Baati, K., Hamdani, T.M., Alimi, A.M., Abraham, A.: Decision quality enhancement in minimum-based possibilistic classification for numerical data. In: International Conference on Soft Computing and Pattern Recognition, pp. 634–643 (2016)

    Google Scholar 

  18. Freund, Y., Schapire, R.E. : Experiments with a new boosting algorithm. In: Proceedings of the Thirteenth International Conference on International Conference on Machine Learning, pp. 148–156 (1996)

    Google Scholar 

  19. Breiman, L.: Random forests. Mach. Learn. 45(1), 5–32 (2001)

    Article  Google Scholar 

  20. Subudhi, A., Dash, M., Sabut, S.: Automated segmentation and classification of brain stroke using expectation-maximization and random forest classifier. Biocybern. Biomed. Eng. 40(1), 277–289 (2020)

    Article  Google Scholar 

  21. Breiman, L., Friedman, J., Olshen, R., Stone, C.: Classification and Regression Trees. Wadsworth and Brooks, Monterey (1984)

    MATH  Google Scholar 

  22. Baati, K., Kanoun, S.: Towards a hybrid system for the identification of Arabic and Latin scripts in printed and handwritten natures. In: International Conference on Hybrid Intelligent Systems, pp. 294–301 (2018)

    Google Scholar 

  23. Baati, K., Hamdani, T.M., Alimi, A.M., Abraham, A.: A new possibilistic classifier for mixed categorical and numerical data based on a bi-module possibilistic estimation and the generalized minimum-based algorithm. J. Intell. Fuzzy Syst. 36(4), 3513–3523 (2019)

    Article  Google Scholar 

  24. Baati, K., Hamdani, T.M., Alimi, A.M: Hybrid Naïve possibilistic classifier for heart disease detection from heterogeneous medical data. In: International Conference on Hybrid Intelligent Systems, pp. 234–639 (2013)

    Google Scholar 

  25. Ding, A.W., Li, S., Chatterjee, P.: Learning user real-time intent for optimal dynamic web page transformation. Inf. Syst. Res. 26(2), 339–359 (2015)

    Article  Google Scholar 

  26. Chawla, N.V., Bowyer, K.W., Hall, L.O., Kegelmeyer, W.P.: SMOTE: synthetic minority over-sampling technique. J. Artif. Intell. Res. 16, 321–357 (2002)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Karim Baati .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Baati, K. (2021). Hybridization of Adaboost with Random Forest for Real-Time Prediction of Online Shoppers’ Purchasing Intention. In: Abraham, A., Hanne, T., Castillo, O., Gandhi, N., Nogueira Rios, T., Hong, TP. (eds) Hybrid Intelligent Systems. HIS 2020. Advances in Intelligent Systems and Computing, vol 1375. Springer, Cham. https://doi.org/10.1007/978-3-030-73050-5_23

Download citation

Publish with us

Policies and ethics