Skip to main content
SpringerLink
Log in

The Strategies of Experiential Design in the Creative Life Industry

  • Conference paper
  • First Online:
Cross-Cultural Design. Applications in Arts, Learning, Well-being, and Social Development (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12772))

Included in the following conference series:

Abstract

In 2002, the Taiwan government promoted the creative life industry as one of the cultural and creative industries. In terms of the various types of creative life industry, one of the challenges for operators is how to design valuable experiences through the service process. The purpose of this study is to examine the strategies of experiential design in the creative life industry within the experiential-based framework proposed by Pine and Gilmore’s concept of the experience economy, and service design. In this study, data were collected from two different creative life industry contexts: traditional industry restructuring and upgrading and lifestyle developing categories. This study finds that the experiential realms at different touchpoints in the service process complement one another, and recommends that creative life enterprises carefully evaluate the association among different experiential realms at different service touchpoints in order to create greater experiential value by using limited resources.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Pine II, B.J., Gilmore, J.H.: Welcome to the experience economy. Harvard Bus. Rev. 76, 97–105 (1998)

    Google Scholar 

  2. Pine II, B.J., Gilmore, J.H.: The Experience Economy: Work is Theatre & Every Business a Stage. Harvard Business School Press, Boston (1999)

    Google Scholar 

  3. Pine II, B.J., Gilmore, J.H.: The experience economy: Competing for customer time, attention, and money. Harvard Business Review Press, Boston, MA (2019)

    Google Scholar 

  4. Chang, S.-H., Lin, R.: A service design framework for brand experience in the creative life industry – a case study of the millennium gaea resort Hualien in Taiwan. In: Rau, Pei-Luen Patrick. (ed.) HCII 2020. LNCS, vol. 12192, pp. 3–15. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-49788-0_1

    Chapter  Google Scholar 

  5. Oh, H., Fiore, A.M., Jeoung, M.: Measuring experience economy concepts: tourism applications. J. Travel Res. 46(2), 119–132 (2007)

    Article  Google Scholar 

  6. Hosany, S., Witham, M.: (2010) Dimensions of cruisers’ experiences, satisfaction, and intention to recommend. J. Travel Res. 49(3), 351–364 (2010)

    Article  Google Scholar 

  7. Park, M., Oh, H., Park, J.: Measuring the experience economy of film festival participants. Int. J. Tour. Sci. 10(2), 35–54 (2010)

    Google Scholar 

  8. Lee, J.S., Lee, C.K., Choi, Y.J.: Examining the role of emotional and functional values in festival evaluation. J. Travel Res. 50, 685–696 (2011)

    Article  Google Scholar 

  9. Mehmetoglu, M., Engen, M.: Pine and Gilmore’s concept of experience economy and its dimensions: an empirical examination in tourism. J. Qual. Assur. Hosp. Tour. 12(4), 237–255 (2011)

    Article  Google Scholar 

  10. Quadri-Felitti, D.L., Fiore, A.M.: Destination loyalty: effects of wine tourists’ experiences, memories, and satisfaction on intentions. Tour. Hosp. Res. 13(1), 47–62 (2013)

    Article  Google Scholar 

  11. Chang, S.H., Lin, R.: Building a total customer experience model: applications for the travel experiences in Taiwan’s creative life industry. J. Travel Tour. Mark. 32(4), 438–453 (2015)

    Article  Google Scholar 

  12. Song, H.J., Lee, C.-K., Park, J.A., Hwang, Y.H., Reisinger, Y.: The influence of tourist experience on perceived value and satisfaction with temple stays: the experience economy theory. J. Travel Tour. Mark. 32(4), 401–415 (2015)

    Article  Google Scholar 

  13. Kastenholz, E., Carneiro, M.J., Marques, C.P., Loureiro, S.M.C.: The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction. J. Travel Tour. Mark. 35(2), 189–201 (2018)

    Article  Google Scholar 

  14. Stickdorn, M., Schneider, J.: This is Service Design Thinking: Basics, Tools, Cases. John Wiley & Sons, New York (2012)

    Google Scholar 

  15. Stickdorn, M., Frischhut, B.: Service Design and Tourism: Case Studies of Applied Research Projects on Mobile Ethnography for Tourism Destinations. Books on Demand GmbH, Norderstedt (2012)

    Google Scholar 

  16. Martins, M.: Gastronomic tourism and the creative economy. J. Tour. Herit. Serv. Mark. 2(2), 33–37 (2016)

    Google Scholar 

  17. Carvalho, R., Costa, C., Ferreira, A.: Review of the theoretical underpinnings in the creative tourism research field. Tour. Manag. Stud. 15(SI), 11–22 (2019)

    Article  Google Scholar 

  18. OECD: Tourism and the Creative Economy, OECD Studies on Tourism. OECD, Paris (2014)

    Google Scholar 

  19. Quadri-Felitti, D., Fiore, A.M.: Experience economy constructs as a framework for understanding wine tourism. J. Vacat. Mark. 18(1), 3–15 (2012)

    Article  Google Scholar 

  20. Shim, C., Oh, E.J., Jeong, C.: A qualitative analysis of South Korean casino experiences: a perspective on the experience economy. Tour. Hosp. Res. 17(4), 358–371 (2017)

    Article  Google Scholar 

  21. Mager, B.: Service design as an emerging field. In: Miettinen, S., Koivisto, M. (eds.) Designing Services with Innovative Methods, pp. 28–42. Taik Publications, Helsinki (2009)

    Google Scholar 

  22. Ostrom, A.L., et al.: Moving forward and making a difference: research priorities for the science of service. J. Serv. Res. 13(1), 4–36 (2010)

    Article  Google Scholar 

  23. Cook, L.S., Bowen, D.E., Chase, R.B., Dasu, S., Stewart, D.M., Tansik, D.A.: Human issues in service design. J. Oper. Manag. 20(2), 159–174 (2002)

    Article  Google Scholar 

  24. Lee, G., Tussyadiah, I.P., Zach, F.: A visitor-focused assessment of new product launch: the case of Quilt Gardens TourSM in Northern Indiana’s Amish Country. J. Travel Tour. Mark. 27(7), 723–735 (2010)

    Article  Google Scholar 

  25. Trischler, J., Zehrer, A.: Service design: Suggesting a qualitative multi-step approach for analyzing and examining theme park experiences. J. Vacat. Mark. 18(1), 57–71 (2012)

    Article  Google Scholar 

  26. Shaw, C., Ivens, J.: Building Great Customer Experiences. Palgrave Macmillan, London (2002)

    Book  Google Scholar 

  27. Yin, R.K.: Case Study Research: Design and Methods, 3rd edn. Sage, London (2003)

    Google Scholar 

  28. Benbasat, I., Goldstein, D.K., Mead, M.: The case research strategy in studies of information systems. MIS Q. 11(3), 369–386 (1987)

    Article  Google Scholar 

  29. Patton, M.Q.: Qualitative Evaluation and Research Methods. Sage, London (1990)

    Google Scholar 

  30. Kensbock, S., Jennings, G.: Pursuing: A grounded theory of tourism entrepreneurs’ understanding and praxis of sustainable tourism. Asia Pac. J. Tour. Res. 16(5), 489–504 (2011)

    Article  Google Scholar 

  31. Dey, I.: Qualitative Data Analysis: A User-friendly Guide for Social Scientists. Routledge, London (1993)

    Google Scholar 

  32. Elo, S., Kyngäs, H.: The qualitative content analysis process. J. Adv. Nurs. 62(1), 107–115 (2008)

    Article  Google Scholar 

  33. Zhang, Y., Wildemuth, B.M.: Qualitative analysis of content. In: Wildemuth, B. (ed.) Applications of Social Research Methods to Questions in Information and Library Science, pp. 308–319. Libraries Unlimited, Westport (2009)

    Google Scholar 

Download references

Acknowledgments

The authors gratefully acknowledge the support for this research provided by the Ministry of Science and Technology, Taiwan, under Grants MOST 109-2221-E-259-007. The authors also wish to thank those who contributed to the research.

Author information

Authors and Affiliations

  1. Department of Arts and Creative Industries, National Dong Hwa University, Hualien, Taiwan

    Shu-Hua Chang

Authors
  1. Shu-Hua Chang
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Shu-Hua Chang .

Editor information

Editors and Affiliations

  1. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Chang, SH. (2021). The Strategies of Experiential Design in the Creative Life Industry. In: Rau, PL.P. (eds) Cross-Cultural Design. Applications in Arts, Learning, Well-being, and Social Development. HCII 2021. Lecture Notes in Computer Science(), vol 12772. Springer, Cham. https://doi.org/10.1007/978-3-030-77077-8_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-77077-8_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-77076-1

  • Online ISBN: 978-3-030-77077-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation