Abstract
In the context of globalization, mythological film and television works of various countries, as mass communication media and ideological carriers, are facing challenges and impacts from various aspects in cross-cultural communication. In the future development of film and television industry, how to respond to the competition with more active and effective creation of film and television works containing regional cultural characteristics and how to win a place in the cross-cultural communication in the world are important issues that will be faced in the development of film and television works containing regional cultural characteristics. This study is an attempt to analyze the preferences of Chinese audiences for mythological works in the cross-cultural communication environment, and to give some opinions to help mythological works be more easily recognized and liked by the public in their creation, and to provide reference for the cross-cultural communication of mythological works with regional cultural characteristics.
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Ye, S. (2021). A Study of Chinese Audience Preferences for Mythological Film and Television Works. In: Rau, PL.P. (eds) Cross-Cultural Design. Applications in Arts, Learning, Well-being, and Social Development. HCII 2021. Lecture Notes in Computer Science(), vol 12772. Springer, Cham. https://doi.org/10.1007/978-3-030-77077-8_8
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