Abstract
Young people aged 18–24 are the main force of consumption in China, are more inclined to buy self-driving cars and are willing to pay higher prices, which makes them an important potential user of autonomous vehicles. Automated vehicles seem to provide more possibilities in terms of independence and safety. In order to explore the user needs of the young people, we set up a study based on semi-structured interviews and a role play. Our results demonstrated that 90% of the young people (n = 20.) are pleased to drive the automated vehicles, they are looking forward to the aging of automated driving. The remaining 10% of young people were unwilling to try out automated driving systems owing to the nondeterminacy and suspicion (fear of mechanical failures), and they are deeply worried about safety. In the exploration of demand, regardless of the level of acceptance, young people have shown a high demand for safety and security facilities. In addition, we have explored the needs of young people for entertainment and human-computer interaction. This will likely provide arising opportunities for young people.
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Acknowledgement
The paper is supported by Hunan Key Research and Development Project (Grant No. 2020SK2094) and the National Key Technologies R&D Program of China (Grant No. 2015BAH22F01).
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Cheng, S., Dong, H., Yue, Y., Tan, H. (2021). Automated Driving: Acceptance and Chances for Young People. In: Rau, PL.P. (eds) Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents. HCII 2021. Lecture Notes in Computer Science(), vol 12773. Springer, Cham. https://doi.org/10.1007/978-3-030-77080-8_16
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