Abstract
With the development of information technology and experience economy, virtual museums has become the digital development and extension of traditional museums. At the beginning of this year (2020), virtual museums have been rapidly popularized in the form of “cloud exhibition” in the epidemic situation, and have shown great market development potential. This study aims to analyze the factors influencing users' technology acceptance on virtual museums. 15 related factors have been defined through desktop research, among which the key elements and their internal association have been summarized through the method of DEMATEL. The results show that “Improving the quality of the tour”, “Having a multi-sensory experience” and “Accessing to rich information” are the key influencing factors, while “Positive media comment” and “Assurance of the brand” are the main influenced ones. In the internal mechanism of users’ technology acceptance of virtual museums, the perceived ease of use encompasses the main cause factors and has a strong impact on the dimensions of perceived pleasure, perceived usefulness and perceived safety. Based on the above findings, several suggestions have been proposed to help practitioners further enhance the use experience of virtual museums.
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Acknowledgments
We thank the course instructor, Chunrong Liu, who provided useful suggestions and ideas for the study. We are grateful to the subjects who participated in the questionnaire study and provided strong support for the conduct of this experiment.
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Gong, W., Xiao, B. (2021). Research on Factors Influencing Users’ Technology Acceptance of Virtual Museums. In: Rauterberg, M. (eds) Culture and Computing. Interactive Cultural Heritage and Arts. HCII 2021. Lecture Notes in Computer Science(), vol 12794. Springer, Cham. https://doi.org/10.1007/978-3-030-77411-0_24
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