Skip to main content

Ethical Design in e-Commerce: Case Studies

  • Conference paper
  • First Online:
Social Computing and Social Media: Experience Design and Social Network Analysis (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12774))

Included in the following conference series:

  • 2607 Accesses

Abstract

The exponential growth of electronic commerce in recent years has meant a sustainable advance in what are technologies, imposing trends. This has revealed new patterns of behavior and has brought to the fore the need to reflect on abuse, such as the indiscriminate use of private data (which gave birth to the General Data Protection Regulation, GDPR) and obscure design patterns (coercion through graphic interface elements to condition acts that a person does not want such as guarantees or coercive terms and conditions).

That is why it is necessary to raise an ethical theoretical framework that helps to identify these phenomena that seem to be unable to be regulated in terms of State policies. We believe that this lack of regulation is due to lobbies probably coming from the private sector, but in most cases to ignorance around the creation, management and maintenance of the different digital products. Which is why we have recently seen the emergence of issues such as accessibility and ethics in most international conventions and congresses on design and interaction.

The following article aims to carry out a review of basic concepts around the ethical use of interfaces. Based on this review and adaptation to the local reality, a small study will be carried out in which the ethical use of interfaces will be studied. Well, we are not only interested in being able to evaluate, but also in knowing people's perception regarding the understanding of ethics on e-commerce platforms.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Castelló S. F: Ética a Nicómaco. Universitat de Valencia (1993).

    Google Scholar 

  2. Cooper, L.: The rhetoric of Aristotle. Quart. J. Speech 21(1), 10–19 (2009)

    Article  Google Scholar 

  3. ¿Qué es la ética? https://www.ancmyp.org.ar/user/files/07Blaquier.pdf. Accessed 10 Jan 2021

  4. Ética. http://www.juntadeandalucia.es/averroes/centros-tic/18008841a/helvia/aula/archivos/repositorio/0/23/html/cibernous/autores/taquino/teoria/etica/etica.html#:~:text=La%20%C3%A9tica%20de%20Tom%C3%A1s%20de,basa%20el%20pensamiento%20del%20aquinate.&text=Tom%C3%A1s%20de%20Aquino%20acepta%20las,teleol%C3%B3gico%20pero%20a%C3%B1adiendo%20elementos%20nuevos. Accessed 10 Jan 2021

  5. Cortina, A., Orts, A.C., Navarro, E.M.: Ética. Ediciones Akal (1996)

    Google Scholar 

  6. Fraedrich, J., Ferrell, O.C., Ferrell, L.: Ethical Decision Making for Business. South-Western Cengage Learning, Mason (2011)

    Google Scholar 

  7. Ethical Design: The Practical Getting-Started Guide. https://www.smashingmagazine.com/2018/03/ethical-design-practical-getting-started-guide/. Accessed 10 Jan 2021

  8. The Importance of Business Ethics. https://www.investopedia.com/ask/answers/040815/why-are-business-ethics-important.asp. Accessed 10 Jan 2021

  9. What Are Business Ethics? Definition, Importance and Tips. https://www.indeed.com/career-advice/career-development/what-are-business-ethics. Accessed 10 Jan 2021

  10. La Polar s.a. ¿era previsible la irregularidad, desde el análisis financiero?. http://www.asfae.cl/images/stories/papers/papers2011/603_LA_POLAR_SA_ERA_PREVISIBLE_LA_IRREGULARIDAD_DESDE_EL_ANALISIS_FINANCIERO_2011.pdf. Accessed 10 Jan 2021

  11. The Social Dilemma: A Horror Film in Documentary Clothing. https://www.psychologytoday.com/us/blog/positively-media/202010/the-social-dilemma-horror-film-in-documentary-clothing. Accessed 10 Jan 2021

  12. Sorell, T.: Business ethics (1994)

    Google Scholar 

  13. Wright, L.T., Shaw, D., Newholm, T., Dickinson, R.: Consumption as voting: an exploration of consumer empowerment. European J. Market. (2006)

    Google Scholar 

  14. Vitell, S.J., Muncy, J.: Consumer ethics - an empirical investigation of factors influencing ethical judgments of the final consumer. J. Bus. Ethics 11(8), 585–597 (1992)

    Article  Google Scholar 

  15. Vitell, S.J., Muncy, J.: The muncy–vitell consumer ethics scale: a modification and application. J. Bus Ethics 62(3), 267–275 (2005)

    Article  Google Scholar 

  16. The Introduction To Consumer Ethics Business Essay. https://www.uniassignment.com/essay-samples/business/the-introduction-to-consumer-ethics-business-essay.php. Accessed 10 Jan 2021

  17. Laudon, K.C., Traver, C.G: e-Commerce, negocios, tecnología y sociedad, Naucalpan de Juaréz, Estado de México, Pearson (2009)

    Google Scholar 

  18. Kracher, B., Corritore, C.L.: Is there a special e-commerce ethics? Bus. Ethics Quart. 14(1), 71–94 (2004)

    Article  Google Scholar 

  19. Ética empresarial ¿Es necesaria la Ética Empresarial? https://www.eade.es/blog/134-etica-empresarial-es-necesaria-la-etica-empresarial. Accessed 10 Jan 2021

  20. Social Dilema. https://www.netflix.com/title/81254224. Accessed 10 Jan 2021

  21. The History of the General Data Protection Regulation. https://edps.europa.eu/data-protection/data-protection/legislation/history-general-data-protection-regulation_en. Accessed 10 Jan 2021

  22. How Is the GDPR Doing?. https://slate.com/technology/2019/03/gdpr-one-year-anniversary-breach-notification-fines.html#:~:text=The%20EU%27s%20General%20Data%20Protection,already%20scrutinizing%20the%20policy%27s%20effects.&text=Across%20Europe%2C%20nearly%2060%2C000%20breaches,by%20law%20firm%20DLA%20Piper. Accessed 10 Jan 2021

  23. El nuevo entorno regulatorio de la protección de datos personales en Chile. https://iapp.org/news/a/el-nuevo-entorno-regulatorio-de-la-proteccion-de-datos-personales-en-chile/#:~:text=La%20Ley%2021.096%20estableci%C3%B3%20que,condiciones%20que%20determine%20la%20ley.&text=Esa%20ley%20es%20la%2019.628,que%20data%20del%20a%C3%B1o%201999. Accessed 10 Jan 2021

  24. Ley 21096: consagra el derecho a protección de los datos personales. https://www.bcn.cl/leychile/navegar?idNorma=1119730. Accessed 10 Jan 2021

  25. Krafft, P.M., Donovan, J.: Disinformation by design: The use of evidence collages and platform filtering in a media manipulation campaign. Polit. Commun. 37(2), 194–214 (2020)

    Article  Google Scholar 

  26. Types of dark pattern. https://www.darkpatterns.org/types-of-dark-pattern. Accessed 10 Jan 2021

  27. Falabella. https://www.falabella.com/falabella-cl/. Accessed 10 Jan 2021

  28. Paris. https://www.paris.cl/. Accessed 10 Jan 2021

  29. Ripley. https://simple.ripley.cl/. Accessed 10 Jan 2021

  30. Mercado Libre. https://www.mercadolibre.cl/. Accessed 10 Jan 2021

Download references

Acknowledgements

The authors would like to thank the School of Informatics Engineering of the Pontificia Universidad Católica de Valparaíso (PUCV), Chile, and the Agencia Nacional de Investigación y Desarrollo (ANID).

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Bascur, C., Montecinos, C., Mansilla, V. (2021). Ethical Design in e-Commerce: Case Studies. In: Meiselwitz, G. (eds) Social Computing and Social Media: Experience Design and Social Network Analysis . HCII 2021. Lecture Notes in Computer Science(), vol 12774. Springer, Cham. https://doi.org/10.1007/978-3-030-77626-8_28

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-77626-8_28

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-77625-1

  • Online ISBN: 978-3-030-77626-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics