Research on Tourism Marketing Based on Community E-commerce

Abstract

Modern and fast-paced life makes people reluctant to and cannot spend too much time choosing. What users need is efficient, accurate and affordable marketing that is convenient to the naked eye. Convenience, affordability and profitability are in great demand for both the customers and the business. It relies on companies’ ability to catch users’ psychology accurately, to determine their needs and provide complementary products. Community e-commerce applies to all population clusters, and the future is promising as long as a business model suitable for local conditions and regional characteristics is used. As community e-commerce penetrates deeper and deeper in life, it will gradually shift from mainly selling Fast Moving Consumer Goods (FMCG), especially fresh goods, to a full range of products. The tourism industry is looking forward to recovery after the Novel Corona Virus Pandemic and we should innovate the tourism marketing in the latest period based on better user experience, take the strengths, complement the weaknesses, and make cross-border integration.