Abstract
This article investigates the generation of online representations of older people by institutions. Specifically, it discusses the ways in which public sector organizations generate online representations of older people from a production perspective. This article uses the following questions to frame its analysis: What do we know about online representations of older people generated by public sector organizations? What do we know about the way in which public sector organizations generate online representations of older people? And, how can public sector organizations improve online representations of older people from a production perspective? The analysis primarily draws on secondary data (i.e., existing literature and examples of public sector organizations) to address these questions. After summarizing existing research examining online representations of older people generated by public sector organizations, this article offers a specific example of a public sector organization generating online representations of older people (i.e., a Swedish municipality). A discussion of the approaches public sector organizations takes to generating online representations of older people is provided, and the argument is made that public sector organizations have a convergent position where they must take care of older people while presenting this care online. Moreover, this article discusses the generation of online representations of older people in the public sector concerning accountability, calling for greater accountability in representations of older people online.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
United Nations: The Madrid International Plan of action on ageing and the political declaration, New York (2002)
Christensen, C.L.: Visualising old age: photographs of older people on the website of the DaneAge association. Nord. Rev. 40, 111–127 (2019)
Angus, J., Reeve, P.: Ageism: a threat to “aging well” in the 21st century. J. Appl. Gerontol. 25, 137–152 (2006)
Zhang, Y.B., Harwood, J., Williams, A., Ylänne-McEwen, V., Wadleigh, P.M., Thimm, C.: The portrayal of older adults in advertising. J. Lang. Soc. Psychol. 25, 264–282 (2006)
Bai, X.: Images of ageing in society: a literature review. J. Popul. Ageing. 7, 231–253 (2014)
Loos, E., Ivan, L.: Visual ageism in the media. In: Ayalon, L., Tesch-Römer, C. (eds.) Contemporary Perspectives on Ageism, pp. 163–176. Springer, Cham (2018)
Oró-Piqueras, M., Marques, S.: Images of old age in YouTube: destabilizing stereotypes. Continuum (N. Y) 31, 257–265 (2017)
Lazar, A., Diaz, M., Brewer, R., Kim, C., Piper, A.M.: Going gray, failure to hire, and the ick factor. In: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing - CSCW 2017, pp. 655–668. ACM Press, New York (2017)
Levy, B.R., Chung, P.H., Bedford, T., Navrazhina, K.: Facebook as a site for negative age stereotypes. Gerontologist 54, 172–176 (2014)
Makita, M., Mas-Bleda, A., Stuart, E., Thelwall, M.: Ageing, old age and older adults: a social media analysis of dominant topics and discourses. Ageing Soc. 41, 1–26 (2019)
Ylänne, V., Williams, A., Wadleigh, P.M.: Ageing well? Older people’s health and well-being as portrayed in UK magazine advertisements. Int. J. Ageing Later Life. 4, 33–62 (2010)
Jenkins, H.: Convergence? I diverge. Technol. Rev. 104, 93 (2001)
Jensen, K.B.: Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication. Routledge, New York (2010)
United Nations DESA: 2020 United Nations E-Government Survey, New York (2020)
Stewart, C., Kowaltzke, A.: Media: New Ways and Meanings. Wiley, Milton (2007)
Ylänne, V.: Representations of ageing in the media. In: Twigg, J., Martin, W. (eds.) Routledge Handbook of Cultural Gerontology, pp. 369–376. Routledge, London and New York (2015)
Centre for Ageing Better: Doddery but dear?: examining age-related stereotypes, London (2020)
Loos, E.: Designing for dynamic diversity: representing various senior citizens in digital information sources. Obs. (OBS *) 7, 21–45 (2013)
Carlstedt, E.: A fun, active and sociable life on display – nursing home presentations on Instagram. Ageing Soc. 39, 2109–2132 (2019)
Loos, E.: The organizational use of online stock photos: the impact of representing senior citizens as eternally youthful. Hum. Technol. 14, 366–381 (2018)
Sourbati, M., Loos, E.F.: Interfacing age: diversity and (in)visibility in digital public service. J. Digit. Media Policy 10, 275–293 (2019)
Xu, W.: (Non-)Stereotypical representations of older people in Swedish authority-managed social media. Ageing Soc. https://doi.org/10.1017/S0144686X20001075
Fung, H.H., Li, T., Zhang, X., Sit, I.M.I., Cheng, S.-T., Isaacowitz, D.M.: Positive portrayals of old age do not always have positive consequences. J. Gerontol. Ser. B Psychol. Sci. Soc. Sci. 70, 913–924 (2015)
Higgs, P., Gilleard, C.: The ideology of ageism versus the social imaginary of the fourth age: two differing approaches to the negative contexts of old age. Ageing Soc. 40, 1–14 (2019)
Laslett, P.: A Fresh Map of Life: The Emergence of the Third Age. Harvard University Press, Cambridge (1991)
Kydd, A., Fleming, A., Gardner, S., Hafford-Letchfield, T.: Ageism in the third age. In: Ayalon, L., Tesch-Römer, C. (eds.) Contemporary Perspectives on Ageism. International Perspectives on Aging, pp. 115–130. Springer, Cham (2018) https://doi.org/10.1007/978-3-319-73820-8_8
Gilleard, C., Higgs, P.: Studying dementia: the relevance of the fourth age. Qual. Ageing Older Adults 15, 241–243 (2014)
Gilleard, C., Higgs, P.: Contexts of Ageing: Class, Cohort and Community. Polity Press, Cambridge (2005)
Gilleard, C., Higgs, P.: Third and fourth ages. In: The Wiley Blackwell Encyclopedia of Health, Illness, Behavior, and Society, pp. 2442–2448. Wiley, Chichester (2014)
Gilleard, C., Higgs, P.: The third age as a cultural field. In: Carr, D., Komp, K. (eds.) Gerontology in the Era of the Third Age: Implications and Next Steps, pp. 33–50. Springer, New York (2011). https://doi.org/10.1007/978-3-319-73820-8_8
Hannah, J.S., Steeden, B.: Exploring representations of old age and ageing, London (2020)
Williams, A., Wadleigh, P.M., Ylänne, V.: Images of older people in UK magazine advertising: toward a typology. Int. J. Aging Hum. Dev. 71, 83–114 (2010)
Marshall, B.L., Rahman, M.: Celebrity, ageing and the construction of ‘third age’ identities. Int. J. Cult. Stud. 18, 577–593 (2015)
Loos, E.: Visual representation of senior citizens: the role of discourse coalitions for identification with images and accessible information delivery. Online J. Commun. Media Technol. 3, 87–100 (2013)
Altheide, D., Snow, R.: Media Logic. Sage Publications, Beverly Hills (1979)
Mazzoleni, G., Splendore, S.: Media logic. In: Communication. Oxford University Press (2015)
Van Dijck, J., Poell, T.: Understanding social media logic. Media Commun. 1, 2 (2013)
Hjarvard, S.P.: The Mediatization of Culture and Society. Routledge, London (2013)
Thorbjørnsrud, K.: Mediatization of public bureaucracies: administrative versus political loyalty. Scan. Polit. Stud. 38, 179–197 (2015)
Thorbjornsrud, K., Ustad Figenschou, T., Ihlen, Ø.: Mediatization in public bureaucracies: a typology. Communications 39, 3–22 (2014)
Fredriksson, M., Schillemans, T., Pallas, J.: Determinants of organizational mediatization: an analysis of the adaptation of Swedish government agencies to news media. Pub. Adm. 93, 1049–1067 (2015)
Sandén, J., Turunen, J.: Public servants’ values and mental mediatization – an empirical study of Swedish local government. Scand. J. Public Adm. 24, 3–28 (2020)
Fredriksson, M., Pallas, J.: Public sector communication and mediatization. In: Luoma‐aho, V., Canel, M. (eds.) The Handbook of Public Sector Communication, pp. 167–179. Wiley (2020)
Olsson, E.-K., Eriksson, M.: The logic of public organizations’ social media use: toward a theory of ‘social mediatization.’ Pub. Relat. Inq. 5, 187–204 (2016)
Carrigan, M., Szmigin, I.: The ethical advertising covenant: regulating ageism in UK advertising. Int. J. Advert. 19, 509–528 (2000)
Beck, I., Törnquist, A., Broström, L., Edberg, A.-K.: Having to focus on doing rather than being—nurse assistants’ experience of palliative care in municipal residential care settings. Int. J. Nurs. Stud. 49, 455–464 (2012)
Michener, G., Bersch, K.: Identifying transparency. Inf. Polity 18, 233–242 (2013)
Rodrigues, K.F.: Unveiling the concept of transparency: its limits, varieties and the creation of a typology. Cad. EBAPE BR 18, 237–253 (2020)
Meijer, A.: Understanding modern transparency. Int. Rev. Adm. Sci. 75, 255–269 (2009)
Fredriksson, M., Pallas, J.: Much ado about media: public relations in public agencies in the wake of managerialism. Pub. Relat. Rev. 42, 600–606 (2016)
Wæraas, A.: Communicating identity: the use of core value statements in regulative institutions. Adm. Soc. 42, 526–549 (2010)
Carlstedt, E., Jönson, H.: Online representations of nursing-home life in Sweden: perspectives from staff on content, purpose and audience. Ageing Soc. 40, 1–17 (2019)
Blanc, D.L.: E-participation: a quick overview of recent qualitative trends, New York (2020)
Milakovich, M.E.: Digital governance: new technologies for improving public service and participation. Routledge (2012)
Bonsón, E., Torres, L., Royo, S., Flores, F.: Local e-government 2.0: social media and corporate transparency in municipalities. Gov. Inf. Q. 29(2), 123–132 (2012). https://doi.org/10.1016/j.giq.2011.10.001
Luoma‐aho, V., Canel, M.: The Handbook of Public Sector Communication. Wiley (2020)
Dawes, S.S.: The evolution and continuing challenges of e-governance. Pub. Adm. Rev. 68, S86–S102 (2008)
Saxena, K.B.C.: Towards excellence in e-governance. Int. J. Pub. Sect. Manag. 18, 498–513 (2005)
Bovens, M.: Public accountability. In: Ewan, F., Lawrence Jr., L., and Pollitt, C. (eds.) The Oxford Handbook of Public Management. Oxford Handbooks, Oxford (2009)
Bovens, M.: Two concepts of accountability: accountability as a virtue and as a mechanism. West Eur. Polit. 33, 946–967 (2010)
Pina, V., Torres, L., Acerete, B.: Are ICTs promoting government accountability?: a comparative analysis of e-governance developments in 19 OECD countries. Crit. Perspect. Account. 18, 583–602 (2007)
Piqueiras, P., Canel, M., Luoma‐aho, V.: Citizen engagement and public sector communication. In: Luoma‐aho, V., Canel, M. (eds.) The Handbook of Public Sector Communication, pp. 277–287. Wiley (2020)
Ivan, L., Loos, E., Tudorie, G.: Mitigating visual ageism in digital media: designing for dynamic diversity to enhance communication rights for senior citizens. Societies 10, 76 (2020)
Meijer, A.J., Burger, N., Ebbers, W.: Citizens4Citizens: mapping participatory practices on the internet. Electron. J. E-Gov. 7, 99–112 (2009)
Oates, B.J.: The potential contribution of ICTs to the political process. Electron. J. E-Gov. 1, 31–39 (2003)
van Dyk, S., Lessenich, S., Denninger, T., Richter, A.: The many meanings of “active ageing” confronting public discourse with older people’s stories. Rech. Sociol. Anthropol. 44, 97–115 (2013)
Enßle, F., Helbrecht, I.: Understanding diversity in later life through images of old age. Ageing Soc. 1–20 (2020). https://doi.org/10.1017/S0144686X20000379.
Acknowledgements
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 764632. This study was accomplished within the context of the Swedish National Graduate School for Competitive Science on Ageing and Health (SWEAH) funded by the Swedish Research Council.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 Springer Nature Switzerland AG
About this paper
Cite this paper
Xu, W. (2021). Online Representations of Older People Generated by Public Sector Organizations. In: Gao, Q., Zhou, J. (eds) Human Aspects of IT for the Aged Population. Technology Design and Acceptance. HCII 2021. Lecture Notes in Computer Science(), vol 12786. Springer, Cham. https://doi.org/10.1007/978-3-030-78108-8_34
Download citation
DOI: https://doi.org/10.1007/978-3-030-78108-8_34
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-78107-1
Online ISBN: 978-3-030-78108-8
eBook Packages: Computer ScienceComputer Science (R0)