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Evaluating Digital Nudging Effectiveness Using Alternative Questionnaires Design

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Human Interface and the Management of Information. Information Presentation and Visualization (HCII 2021)

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Abstract

This paper presents a study for the effectiveness of digital nudging using two alternative questionnaire designs. Each questionnaire used the same 13 questions but included different digital nudges aiming to lead the participant to a different choice. The questionnaire topic was about students’ anxiety, while 230 valid questionnaire responses were collected and used in this study. The paper presents the types of digital nudges that were used and the success or failure of each type. Results indicate that digital nudges were successful in some cases while failed in some other cases. The discussion focuses on what type of digital nudges were successful and in which cases. Based on the statistical analysis, while some digital nudges types are more effective, the topic of the question is also related to participants’ resistance towards a digital nudge.

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Authors and Affiliations

  1. Computer Engineering and Informatics Department, Patras University, Patras, Greece

    Andreas Mallas, Michalis Xenos & Maria Karavasili

Authors
  1. Andreas Mallas
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  2. Michalis Xenos
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  3. Maria Karavasili
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Corresponding authors

Correspondence to Andreas Mallas , Michalis Xenos or Maria Karavasili .

Editor information

Editors and Affiliations

  1. Tokyo University of Science, Tokyo, Saitama, Japan

    Sakae Yamamoto

  2. Tokyo City University, Tokyo, Japan

    Hirohiko Mori

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Mallas, A., Xenos, M., Karavasili, M. (2021). Evaluating Digital Nudging Effectiveness Using Alternative Questionnaires Design. In: Yamamoto, S., Mori, H. (eds) Human Interface and the Management of Information. Information Presentation and Visualization. HCII 2021. Lecture Notes in Computer Science(), vol 12765. Springer, Cham. https://doi.org/10.1007/978-3-030-78321-1_5

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  • DOI: https://doi.org/10.1007/978-3-030-78321-1_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-78320-4

  • Online ISBN: 978-3-030-78321-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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