Abstract
Based on Norman's three-level theory of emotion-instinct, behavior, and reflection, the article quantifies and analyzes the emotional elements in visual interaction design. Cognitive psychology provides a foundation for studying user behavior and habits for user design. "By comparing the emotional performance and function of visual design and the analysis of the emotional mechanism in interface design, it is concluded that the emotional expression of user interface has two functions: one is to shape and convey the emotional theme of the user interface, and the other is to satisfy the user's unique emotional appeal in different scenarios. The emotional stimulation in the interface can arouse the user's positive emotions and life state. Finally, through actual cases and design practices of sleep products with apps, the three aspects of Norman emotional design, instinct-behavior-reflection, were studied respectively.
The purpose of this article is to use the theoretical basis of cognitive psychology and emotional design to comb the concepts of emotional design and visual interaction design and establish their internal logic. Emotion is also a cognitive process based on the evaluation component, which has a significant impact on the overall quality of the interaction. Combining the emotional needs of users in cognitive psychology, it explores the elements of visual realization of emotional design in interactive interfaces and proposes specific methods to improve user emotions and optimize experience on the interface.
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“Sponsored by Shanghai Pujiang Program”.
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Zhang, Z., Hao, Y. (2021). Research on Emotional Design of Visual Interaction Based on Cognitive Psychology. In: Kurosu, M. (eds) Human-Computer Interaction. Theory, Methods and Tools. HCII 2021. Lecture Notes in Computer Science(), vol 12762. Springer, Cham. https://doi.org/10.1007/978-3-030-78462-1_36
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DOI: https://doi.org/10.1007/978-3-030-78462-1_36
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