Research on Television Drama Derivative Creative Design from the Perspective of Service Design

Abstract

In recent years, the sustained development of television dramas culture industry has brought huge development space for television drama derivative products, and promoted the improvement of the link of television drama culture industry and the development of related IP derivative cultural and creative products. Television-derived cultural and creative products are one of the links in IP development of television dramas. At present, there are many types of home products, clothing products, decorative products and so on. However, in the face of huge development opportunities and the ever-developing trends of science and technology and consumption, it is necessary to systematically explore the design of television drama derivative cultural and creative products. This paper studies from the perspective of service design, and through the investigation and analysis of digital, physical, activity and space-derived cultural creation, studies the possibility of further development of cultural creation products derived from television dramas.