Abstract
The traditional media model has not been able to fully meet the needs of the public and media. Driven by the concept of interaction, design performance and creativity have turned to diversified development, and the communication mode has also developed from the original one-way communication to today's all-round interactive communication. The advent of interactive advertising has made advertising smarter and more interesting. Interactive advertising design is a new creative way of advertising. Of course, the so-called “new” can be understood as a change. Such “new” is also a concept derived from the “traditional”, which will also change based on the future development of science and technology and the progress of society. “New” is rather than a fixed concept, but a dynamic and progressive existence. Driven by the concept of interactive design, the expression means and concept of design have turned to diversified development, the communication mode has also developed from the original one-way communication to today’s all-round interactive communication, and the creative dimension has also changed from single to multi-dimensional.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding authors
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 Springer Nature Switzerland AG
About this paper
Cite this paper
Shan, H., Liu, P., Yu, W. (2021). The Influence of Interactive Form on Advertisement Design Creativity. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2021 - Posters. HCII 2021. Communications in Computer and Information Science, vol 1421. Springer, Cham. https://doi.org/10.1007/978-3-030-78645-8_56
Download citation
DOI: https://doi.org/10.1007/978-3-030-78645-8_56
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-78644-1
Online ISBN: 978-3-030-78645-8
eBook Packages: Computer ScienceComputer Science (R0)