Abstract
The data entered each sector of activity and became a major factor of production. The significance and application of big data herald a new wave of productivity growth and consumer demand. In the context of Big Data, hotel marketing pays greater attention to the use of extensive data and applies it to the formulation of the marketing strategy. With the development of mobile Internet and the continuous improvement of communicative smart device, software, functions, the behavior of netizens has changed from the traditional PC-side to the “PC-side + mobile-side” with emphasis, showing a trend of cross-screen interaction. Hotels can take full advantage of the extensive data to seek out target populations, build product associations, anticipate market trends and find partners. In addition, hotels should also recognize the shortcomings of big data applications and overcome the difficulties of these applications. To the extent a hotel can effectively apply it to big data. It can use to do good work in hotel sales.
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Acknowledgment
This work was supported by 2020 Educational research projects of Fujian Provincial Department of Education (Grant No: JAS20785).
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Jiang, J., Yu, Z. (2021). Opportunities and Challenges of Hotel Marketing Under the Background of Big Data. In: Abawajy, J., Xu, Z., Atiquzzaman, M., Zhang, X. (eds) 2021 International Conference on Applications and Techniques in Cyber Intelligence. ATCI 2021. Advances in Intelligent Systems and Computing, vol 1398. Springer, Cham. https://doi.org/10.1007/978-3-030-79200-8_18
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DOI: https://doi.org/10.1007/978-3-030-79200-8_18
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