Optimizing Short Video Platform Based on User Portrait Theory——Take KuaiShou APP as an Example

Abstract

Since 2016, the network short video industry has progressed rapidly, and short video has become a hot network culture form. Its novel communication mode and unique perspective not only expand the depth and breadth of cultural production, dissemination and exchange, but also shapes a brand-new mass culture form. With the advent of the 5G era, the network technology has become more developed, the short video self-media industry has continued to reform, the Internet platform has also ushered in the “e-commerce era”. In the era of big data, the continuous and accurate improvement of User portrait technology has optimized the operation mode of short video self-media platforms, and has also enriched the diversification and more possibilities of the platform. This article is based on the theory of User portrait, combined with Kuaishou APP as an example, to explore the optimization of its industry content.