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The Role of Collective Engagement to Strengthen Organizational Identity

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Complex, Intelligent and Software Intensive Systems (CISIS 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 278))

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Abstract

This study aims to test a model of strengthening organizational identity through managerial motivation and collective engagement. Managerial motivation refers to the Top Management Team’s spirit and determination to achieve higher excellence professionally. While collective engagement is manifested in the form of cognitive engagement and affective engagement. Collective engagement is based on mutual reinforcement and help among members of the organization. There were 147 respondents who take as part of Top Management Team (TMT) or leader in educational institutions involved in this research. Data were collected using a questionnaire and analyzed by using SmartPLS. The results showed that managerial motivation which comprises of Need of Achievement and Need of Growth will form collective engagement. This collective engagement strengthens organizational identity.

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Authors and Affiliations

  1. Department of Management, Faculty of Economics, Universitas Islam Sultan Agung (UNISSULA), Jl. Kaligawe Raya Km. 4, Semarang, Indonesia

    Olivia Fachrunnisa, Ardian Adhiatma & Ken Sudarti

Authors
  1. Olivia Fachrunnisa
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  2. Ardian Adhiatma
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  3. Ken Sudarti
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Corresponding author

Correspondence to Olivia Fachrunnisa .

Editor information

Editors and Affiliations

  1. Department of Information and Communication Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

  2. Department of Information Security Engineering, Soonchunhyang University, Asan, Korea (Republic of)

    Kangbin Yim

  3. Faculty of Bussiness Administration, Rissho University, Tokyo, Japan

    Tomoya Enokido

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Fachrunnisa, O., Adhiatma, A., Sudarti, K. (2021). The Role of Collective Engagement to Strengthen Organizational Identity. In: Barolli, L., Yim, K., Enokido, T. (eds) Complex, Intelligent and Software Intensive Systems. CISIS 2021. Lecture Notes in Networks and Systems, vol 278. Springer, Cham. https://doi.org/10.1007/978-3-030-79725-6_2

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