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Religious Value Co-Creation: A Strategy to Strengthen Customer Engagement

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Complex, Intelligent and Software Intensive Systems (CISIS 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 278))

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Abstract

This paper aims to develop a conceptual model that connects a new concept, namely Religious Value Co-Creation (RVCC) to build customer engagement. RVCC is the result of a synthesis between the concept of value co-creation and Islamic values. This new concept emerged because the value dimensions proposed by previous researchers had not considered the religious factor and were still transactional. Besides, the phenomenon that develops in religion-based products is not visible for its differentiation from non-religion-based products. Several propositions were submitted from the results of literature studies. By involving religious elements in value co-creation, the parties included in value co-creation will be involved in ‘sincere to give’ and ‘sincere to accept’ to obtain holistic value. RVCC is indicated to increase customer engagement.

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Author information

Authors and Affiliations

  1. Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia

    Ken Sudarti, Olivia Fachrunnisa,  Hendar & Ardian Adhiatma

Authors
  1. Ken Sudarti
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  2. Olivia Fachrunnisa
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  3. Hendar
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  4. Ardian Adhiatma
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Corresponding author

Correspondence to Ken Sudarti .

Editor information

Editors and Affiliations

  1. Department of Information and Communication Engineering, Fukuoka Institute of Technology, Fukuoka, Japan

    Leonard Barolli

  2. Department of Information Security Engineering, Soonchunhyang University, Asan, Korea (Republic of)

    Kangbin Yim

  3. Faculty of Bussiness Administration, Rissho University, Tokyo, Japan

    Tomoya Enokido

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Sudarti, K., Fachrunnisa, O., Hendar, Adhiatma, A. (2021). Religious Value Co-Creation: A Strategy to Strengthen Customer Engagement. In: Barolli, L., Yim, K., Enokido, T. (eds) Complex, Intelligent and Software Intensive Systems. CISIS 2021. Lecture Notes in Networks and Systems, vol 278. Springer, Cham. https://doi.org/10.1007/978-3-030-79725-6_41

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