Abstract
This study aims to analyze the influence of satisfaction, alternatives, and investment on commitment to the environment, as well as the impact of commitment on willingness to sacrifice for the environment. This study involved 202 respondents. The analysis technique used to process data is the Structural Equation Model (SEM) using AMOS software. The environmentally friendly product used as the object in this study is the Low Cost Green Car (LCGC). The results of this study indicate that 3 hypotheses are supported, namely the effect of satisfaction on commitment to the environment, the effect of investment on commitment to the environment, and the effect of commitment on willingness to sacrifice for the environment. Meanwhile, one hypothesis is not supported, namely the alternative influence on the commitment to the environment.
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Handriana, T., Yulianti, P., Praharsa, D. (2021). The Antecedent and Consequences of Commitment to the Environment in Environmentally Friendly Automotive Products. In: Barolli, L., Yim, K., Enokido, T. (eds) Complex, Intelligent and Software Intensive Systems. CISIS 2021. Lecture Notes in Networks and Systems, vol 278. Springer, Cham. https://doi.org/10.1007/978-3-030-79725-6_60
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DOI: https://doi.org/10.1007/978-3-030-79725-6_60
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